We take your data, our lists, our personalization tools and create a campaign that's designed to be super relevant to each prospect and improve your ROI.
We start with a brainstorming session to leverage data to make a differentiated, personal, pitch.
Then we make your campaigns locationally relevant with maps, images, and text.
We only personalize to make the message more relevant, no gimmicks.
We will help you build your prospect list.
From CTOs in San Francisco to yoga addicts in Kansas with 2 dogs and a turtle, we can do it.
First, we do a cost and conversion analysis to see if we should target areas or homes.
Then we'll look at your Ideal Customer Profile (ICP) and match it with our data.
Finally we can exclude current customers, target web visitors, or build a lookalike list.
The key to any postcard acquisition campaign is a solid return on investment.
We make sure you can track it!
Before we start, we verify you have product/market fit and the LTV math makes sense. Then we verify that you know your ICP and messaging.
Different campaigns require different tracking strategies. We have the tools and know-how to deploy the right options.
Once we send the cards out, we'll work with you to validate your return to see if we should expand beyond a pilot.