Hey Marketers, It’s All in the Name


If you’re a marketer, you know that personalization is important to any direct mail marketing program. However, what you may not know is how effective it can really be!Let me tell you, this isn’t something you’ll want to miss in your next direct mail marketing campaign. Studies show that simply adding someone’s name to your direct mail campaign will result in a staggering 135% increase in response rate.If that’s not enough, there are 7 more tips available to you HERE.

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