Martech’s Evolution: True or False?
As Martech’s landscape settles in this new decade, we can start to pinpoint fascinating trends. Do you know what the 4 biggest trends are in Martech’s current phase?
- AI and machine learning are hot selling points False! They’re actually fading as a market trend.
- Tools are becoming less specialized False again! Digital marketing tools are becoming increasingly unique as their capabilities grow
- Personalization is improving True! Personalization in marketing is perhaps the fastest-growing market trend we’re seeing right now.
- Sales and Marketing Tech go hand in hand That’s true too!
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