Martech’s Evolution: True or False?


As Martech’s landscape settles in this new decade, we can start to pinpoint fascinating trends. Do you know what the 4 biggest trends are in Martech’s current phase?

  1. AI and machine learning are hot selling points False! They’re actually fading as a market trend. 
  2. Tools are becoming less specialized  False again! Digital marketing tools are becoming increasingly unique as their capabilities grow
  3. Personalization is improving  True! Personalization in marketing is perhaps the fastest-growing market trend we’re seeing right now. 
  4. Sales and Marketing Tech go hand in hand That’s true too!

Learn more at Marketing Insider Group

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