Why Most Agencies Think About Facebook Ads Wrong


Social media marketing, especially marketing through Facebook seems to be more art than science. I don't know about you, but I am one who likes automating my Facebook marketing and then scaling if possible. But perhaps the secret is in the testing as suggested by Tony Christensen:

But is there more to breaking through challenging Facebook marketing than just A/B testing. Some like Brandon Romero think that re-targeting is key:

Retargeting seems like a good idea, but heads up! Facebook is heavily promoting Facebook groups. Could there be something to targeting Facebook groups? Devin Pickell thinks there may be a marketing shift:

Who is right? What do you think is key to effective Facebook advertising?

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