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The offer postcard template is focused on providing your customers with an offer that’s so insane they can’t refuse. It must have a clear expiration date, be focused on a killer good deal, and be very simple to understand. Perfect for products where price is a huge motivator.
Get the offer
How it Works is focused on explaining a process in 3 easy steps. This postcard also includes a huge call to action, but the card is focused more on explaining a process to leads who may not be familiar with how your product or service works.
The Pain is all about jobs to be done. It reminds people of the pain and then conveniently provides a solution. Power outages? Yup, we can fix those for you. Getting acne? Yup, we got you. The pain is perfect for circumstances when you have a targeted list that identifies leads that are very likely in pain
Get the PAIN
The neighbor is all about social proof. Sometimes you just need to know that people you know and trust have already bought from you. The neighbor is perfect for reminding people that everyone else is already doing it, and you should too. The Neighbor works best when personalized and targeted to the 5-10 nearest neighbors of every purchase.
Trusted Reviews are all about showing how many people trust you, how much they trust you, and to provide details about a particular customer in their area that trusts you. Trusted reviews is generally best coupled with other postcards. It’s about building trust, especially in industries where trust is in short supply.
Get TRUSTED REVIEWS
The Expiration is best when time is of the essence. It’s important to be super consistent with this tactic, if it expires on September 15th, then it expires. Don’t use this card unless you have a special that is not available elsewhere and, when it expires, don’t extend the offer on future postcards.
Just for you is hyper-personalized. It’s focused on data for the exact recipient. In this case it’s about their roof. But you can use this template easily with satellite pictures, street view, unique product images, text about what your customer has bought previously. This template is used to personalize each postcard with data in your list.
Get JUST FOR YOU
