Features

Here are all the bells and whistles.

Personalization

Here’s how Scout can personalize each postcard to every lead.

Enterprise Only

Solar Roof Analysis 

Each postcard includes an image of the roof from space, the amount of square feet available for solar panels based on machine learning data, and the hours of sunlight per year that their roof gets.

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Enterprise Only

Nearby Customers for Social Proof

Scout can match all of your prospects with existing customer data to show nearby customer data for social proof.

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Enterprise Only

Neighbor Targeting

Scout can also target the nearest neighbors to your existing customers and personalize each card with data from your CRM system.

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Self Serve or Enterprise

Street View + Variable Pin Map

RealFeedback’s postcard has a unique Google Streetview Image for every card and a pin map that shows’ the location of the property.

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Self Serve or Enterprise

Nearby Customers for Social Proof

Upload your existing customer list to Scout Studio and we can dynamically generate a pin map with the 8 nearest customers for every postcard.

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Self Serve or Enterprise

Directions For Every Customer

NewPower gave directions to each lead to show them a home that they had installed solar panels on.

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Enterprise

Nearby Spaces - Example 1

Scout can geocode all of your existing locations and tell your prospective customers which locations are closest to them. Here’s a campaign we ran for Peerspace that showed the nearest locations to each prospect.

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Enterprise

Nearby Spaces - Example 2

Incredible Health was hiring nurses for specific hospitals so we took their list of hospitals, and the list of nurses, and merged them so that each nurse knew which hospital near them was hiring.

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Targeting

Need a leads list? No problem! Here are your options.

Self Serve or Enterprise

Consumer Database

Need a list of households with 2+ kids, that make over $100k, have home values over $900k, and who enjoy fishing? We got you!
You can also append email and phone information to these lists!

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Self Serve or Enterprise

Occuptant Database

Unlike the consumer database, which only covers about 75% of all addresses, the occupant database covers 99% of all addresses. Use this option if location is more important than demographics.

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Self Serve or Enterprise

Occuptant Database

Want to target businesses or only homes that own specific cars! We got you. You can also append email and phone information to these lists!

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Enterprise

Anonymous Website Visitor -> Postcard

Scout can provide a website pixel/tag for your website and match 10-30% of anonymous website visitors with physical addresses for offline retargeting.

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Enterprise

Device Location History Targeting

For standalone buildings (i.e. not in a dense urban area) we can draw a polygon around the building and pull a list of addresses of consumers that have been in that building in the last 6 months by frequency (e.g. removing employees who frequent the building).

For example, you could target people who go to the Whole Foods in Daly City at least twice a month.

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Enterprise

Area Mail

Want to blanket an entire area with postcards? We have some of the lowest cost options available.

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Measurement

Here’s how Scout can help you measure your postcard campaign.

Self Serve or Enterprise

Unique QR Codes

Scout generates 1-1 QRs from every postcard so you know who scanned what postcard. This works with most phone’s native cameras.

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Self Serve or Enterprise

Unique URLs

We also can generate unique tracked URLs for every postcard.

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Self Serve or Enterprise

Tracking Phone Numbers

You can add a unique tracking phone number to every campaign you send.

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