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The short answer is that direct mail can cost as low as 35 cents per postcard, if you're shipping at scale – say 1000 postcards or more. Costs you need to factor to determine the cost of a direct mail campaign include: design, copywriting, printing and shipping. You must also have a mailing list to send them to, which can be purchased, or compiled by yourself or your team. https://fitsmallbusiness.com/direct-mail/