Description

This is a solid B card. They didn't include anything that would be irrelevant to the reader and it has all of the elements of a good design. If it was redesigned to have a headline, enlarge the text below the offer, and better imagery it would be at an A. Some personalization would've taken the grade even higher.

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Copywriting

We like this copy because it is straightforward. The reader doesn't need to flip to the back to "see details" or any of that jazz.

A creative headline could have done some justice here. If the reader doesn't recognize the brand (Angara) they may not know what the company is selling beyond rings.

Design

This design has all of the right elements. It's simple, features a big offer and call to action, and even includes a QR code. Just like a good cooking recipe, having the right elements/ingredients doesn't mean anything unless you know how to use them.

All of the text below the "12% off site wide" should be bigger. The discount code and expiration date need to be seen without the reader having to even look for them.

The imagery makes sense as this is a winter sale, but it they could have done better with the quality and definition. Especially because they are selling high value items.

Offer

The size of this offer is awesome. No one is missing it.

12% doesn't seem like a lot, but because Angara sells high dollar items (jewelry) anything above 10% makes a difference.

The expiration date should be bigger or at least bolded.

Key Takeaways
  • Having the  elements of a successful postcard is only half the battle. Using them strategically in correct proportions will be the driver behind conversion rate.
  • Have imagery that matches the value of what you are selling. Nice diamond rings? Quality imagery depicting the craftsmanship.
Description

Not nearly as good as the front. The only point of value for the reader on this side is the free jewelry gift with a purchase. Instead of saying they are invited to a sale (lame), show off some of those gifts and more jewelry!

Also, it wouldn't hurt to have the call of action repeated here.

Copywriting

This was poorly done. The headline isn't relevant to anything on the front and there isn't even an event. They used this as a hook but we think it probably had little success. If there was personalization, and a real event, then maybe it could've worked.

The headline could have said, "Free jewelry gift on top of your 12% purchase!". It's simple, but they would have saved a lot of space instead of writing a couple paragraphs none of the recipients probably took time to read.

The last paragraph is an attempt at social selling. If they really wanted to drive that point home they should've gathered buyer data and had it customer to recipient: "243 shoppers in X (personalized location) have bought an item in the past two weeks".

Design

This design has all of the right elements. It's simple, features a big offer and call to action, and even includes a QR code. Just like a good cooking recipe, having the right elements/ingredients doesn't mean anything unless you know how to use them.

All of the text below the "12% off site wide" should be bigger. The discount code and expiration date need to be seen without the reader having to even look for them.

The imagery makes sense as this is a winter sale, but it they could have done better with the quality and definition. Especially because they are selling high value items.

Offer

NA

Key Takeaways
  • Having the  elements of a successful postcard is only half the battle. Using them strategically in correct proportions will be the driver behind conversion rate.
  • Have imagery that matches the value of what you are selling. Nice diamond rings? Quality imagery depicting the craftsmanship.
Copywriting:
B
Design:
B
Offer:
B
Final Grade:
B
Copywriting:
C-
Design:
C
Offer:
NA
Final Grade:
B
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