A Beautiful Smile Is No Longer a Dream

Mount Pleasant Dental Center
Categories:
Description

There are a few major design flaws here. The biggest is that a lot of valuable space went to waste. The business logo and everything beneath it is repeated on the backside which makes it redundant. Also, the graphic of the single tooth and mirror does not evoke warm fuzzy feelings with most people. Leave it out.

The headline is clear and lets the reader know who is reaching out and why, but that is basically the only thing the front of this card has going for it.

***

One of the most fascinating things about postcard marketing is that postcards do not have to be perfect to convert. However, most postcards could always be better (this is one of them).

Interested to hear how we’d perfect this postcard for maximum engagement? Message Scout today.

Copywriting

The headline isn't original by any means, but it does get the point accross.

All of the copy below the headline is somewhat unnecessary considering it is repeated on the back. That space could be used for 2-3 bullet points of what makes Mount Pleasant Dental Center better than the rest (same day appointments, offers, best dentists in the area, etc).

Design

This design could be a lot better. If you are advertising a "beautiful smile" the first step would probably be to make sure both of your models have great teeth. This is not meant to offend anyone, but you want to make sure that the images of what you are selling are the gold standard. In this case, that means perfect white teeth. What if someone is interested in having their teeth cleaned and whitened, but they notice their teeth are a lot better than the gentleman in this image?

The dental mirror with a tooth sitting next to it could probably be taken completely out of this design. Metal objects shoved into the mouth have never really sat well with anyone and this graphic is taking up space. Additionally, all of the info below the headline (business logo down) is repeated on the back. Is that necessary to have on both sides?

Offer

NA

Key Takeaways
  • Less is more. You don't need to jam every bit of information about your business on the front or even back of the card. Include a QR code that leads to more information if you really want to share it that badly.
  • Design can not be overlooked. Your copy could be perfect, but if you have poor design that can leave a bad taste with the reader. This card promotes a single tooth and the metal mirror no one likes in their mouth. The male model also doesn't have perfect teeth.
Description

There's a lot going on here. The biggest issue is the lack of consistent format: multiple fonts, colors, spacings. It confuses the reader. Where do you want them to focus?

The offers are pretty standard for the dental field but still appealing. Make that expiration date bigger and create some urgency!

Copywriting

Their headline "We car about our patient's..." is hidden because it's not big enough and they splashed red in the top right corner which draws attention away from it. That entire section under the two pictures could be shortened to "Where patients are first". Less is more.

Technically there isn't anything wrong with information listed on the right. However, there's a lot going on and none of it is in a uniform format. They could have shrunk the the business logo and that may have helped. They could have also just highlighted their most popular services and then wrote "and more offered!".

Design

This design could be a lot better. If you are advertising a "beautiful smile" the first step would probably be to make sure both of your models have great teeth. This is not meant to offend anyone, but you want to make sure that the images of what you are selling are the gold standard. In this case, that means perfect white teeth. What if someone is interested in having their teeth cleaned and whitened, but they notice their teeth are a lot better than the gentleman in this image?

The dental mirror with a tooth sitting next to it could probably be taken completely out of this design. Metal objects shoved into the mouth have never really sat well with anyone and this graphic is taking up space. Additionally, all of the info below the headline (business logo down) is repeated on the back. Is that necessary to have on both sides?

Offer

The offers really do stand out from everything else on this page. They are clear and easy to read, but we would suggest creating more urgency by bolding the expiration date or highlighting it with color.

Key Takeaways
  • Less is more. You don't need to jam every bit of information about your business on the front or even back of the card. Include a QR code that leads to more information if you really want to share it that badly.
  • Design can not be overlooked. Your copy could be perfect, but if you have poor design that can leave a bad taste with the reader. This card promotes a single tooth and the metal mirror no one likes in their mouth. The male model also doesn't have perfect teeth.
Copywriting:
B-
Design:
C+
Offer:
NA
Final Grade:
C+
Copywriting:
C
Design:
C
Offer:
B-
Final Grade:
C+
Related Postcards
one medical
Final Grade:
C
Great Care Wherever You Are
SF Environment
Final Grade:
B-
Free Pick-Up
SEIU-UHW
Final Grade:
C-
Shame on Stanford Health Care
Glacial Getaways Ski Resort
Final Grade:
B
Book Your Stay for 5 Nights, Get to Ski Free for 4 Days!
SF Democratic Party
Final Grade:
C+
Progressive Leaders That Will Bring the Experience and Activism
The UPS Store
Final Grade:
B+
Protecting Yourself Against Porch Pirates.
Want help on your postcard?
Upload it here and our team will get back to you with improvements!
Want help on your postcard?
Upload it here and our team will get back to you with improvements!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Upload