ABC Management Company

Amazingmail
Categories:
Description

The concept behind this card is to give the reader an idea of what images and info they could add to their own promotional postcard. They are frequently used by individuals trying to seperate themselves from the interview pool at their top 15-20 companies.

The issue is there is no context. If you get this card you will be confused. What is lacking is a small print-sticker or distinct blocked off area that clarifies the purpose. If they had that key, this wouldn't be too bad of a card.

***

One of the most fascinating things about postcard marketing is that they don't have to be perfect to convert. However, most postcards could always be better (this is one of them).


Interested to hear how we’d perfect this postcard for maximum engagement? Message Scout today.

Copywriting

Limited copy here. Too limited. There should at least be some type of print-sticker that explains that this isn't a card from a model, but a card that you could be sending to clients, prospects, recruiters, etc.

"Seperate yourself from the crowd with a custom postcard"

Design

If you received this card you might be a tad confused at first. Why am I receiving this promotion from a model? Akward. Well, it didn't have to be. This card is really only promoting Amazingmail's services for a personal/professional level instead of corporate level. The models pictures could have easily been changed to a clean headshot and some resume points for a new college grad looking to get their foot in the door with 20 of their favorite businesses.

There should be something making the reader aware of that point. It doesn't have to take up too much space, but should stand out from the rest of the card.

It's not a bad design. Great imagery and clean text. It is just lacking context

Offer

NA

Key Takeaways
  • The point of this card is to show off one example of how you could use a personal promotion card. This one is for a model, but it could also be used for a student or young professional looking to get their foot in a door with a company. You need to make that clear to the reader by having a small print-sticker clarifying: "Seperate yourself from the crowd with a custom postcard"
Description

The back could have saved this campaign if it added context, a strong offer, and a call to action. Unfortunately, it didn't hit any of those marks. Someone flipping through their mail while talking with a friend with a TV playing in the background is not going to understand what this card is selling. Straight to the trash it goes (or hopefully recycling bin).

Copywriting

We are still lacking context and a real message. A distracted reader flipping through their mail doesn't have time to figure out that this card is promoting a service for custom individual postcards. There should be copy explaining that.

Design

If you received this card you might be a tad confused at first. Why am I receiving this promotion from a model? Akward. Well, it didn't have to be. This card is really only promoting Amazingmail's services for a personal/professional level instead of corporate level. The models pictures could have easily been changed to a clean headshot and some resume points for a new college grad looking to get their foot in the door with 20 of their favorite businesses.

There should be something making the reader aware of that point. It doesn't have to take up too much space, but should stand out from the rest of the card.

It's not a bad design. Great imagery and clean text. It is just lacking context

Offer

NA

Key Takeaways
  • The point of this card is to show off one example of how you could use a personal promotion card. This one is for a model, but it could also be used for a student or young professional looking to get their foot in a door with a company. You need to make that clear to the reader by having a small print-sticker clarifying: "Seperate yourself from the crowd with a custom postcard"
Copywriting:
C
Design:
C-
Offer:
NA
Final Grade:
C-
Copywriting:
C
Design:
C
Offer:
NA
Final Grade:
C-
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