Accept Every Way Your Customers Want to Pay

Description

Overall, this is a great campaign. They have the right imagery, relevant copy, and it's not too busy. They have a link that the reader could type in, but for a high-tech company it would make more sense to have a QR Code here. You could even create one that would track the campaign allowing you to calculate conversion rate.

***

This postcard is aimed presumably at business owners. Business owners get a lot of mail that they may never look at. Adding some personalization features to this card like a name would have taken this campaign to the A/A+ range.

Message Scout today to optimize conversion rates for your next postcard campaign.

Copywriting

The copy is spot on. The headline appeals to business owners (presumably who they are targeting) and the the three main points are all short, simple, and informative.

Design

This design captures the eye. Especially for a business owner who has been thinking about getting a new chip reader or Square. The imagery creates brand recognition and automatically establishes credibility. The three big points all provide useful information to the reader and they are easy to scan through.

Our only suggestions would be to make the call to action even bigger. The link is bolded, but they might as well have bolded or enlarged those couple lines to make them really stand out fro the rest of the card. They could have also highlighted "free" in a different color. Also, the text under the bolded line of each of the three topic is hard to read because the background is lighter. Consider taking it down a shade.

Offer

"Get started free" is a bit obscure. Free of what? If the reader isn't familiar with square they could be asking themselves if this is a paid subscription service or are we getting the physical square reader for free.

Key Takeaways
  • When you have a product that everyone knows because they use it, but everyone may not know what it is called, it is a great idea to add an image in practice just like the one we see here
  • All of the copy is relevant and useful information for the target market
  • Making the call to action stand out from the rest of the text will lead to better conversation rates
Description

This is simple and clean. The offer is strong enough to stand on its own allowing it to be the only thing the reader can focus on. The copy is preset because it is easy to understand. No catches for this offer.

They may have benefited from adding a bolded expiration date. There is no urgency in this offer.

Copywriting

They make the offer of a free square reader, but also explain it without using industry jargon. "Swim cards the old-fashioned way". Perfect

Design

This design captures the eye. Especially for a business owner who has been thinking about getting a new chip reader or Square. The imagery creates brand recognition and automatically establishes credibility. The three big points all provide useful information to the reader and they are easy to scan through.

Our only suggestions would be to make the call to action even bigger. The link is bolded, but they might as well have bolded or enlarged those couple lines to make them really stand out fro the rest of the card. They could have also highlighted "free" in a different color. Also, the text under the bolded line of each of the three topic is hard to read because the background is lighter. Consider taking it down a shade.

Offer

The offer is actually pretty incredible and very smart. Square will send you the first reader free. The reader you will probably not get rid of and eventually become dependent on. Leading you to buy more of the newer editions.

Why isn't this offer clearer on the front? At least this is really the only text on the back allowing the reader to focus solely on it.

Key Takeaways
  • When you have a product that everyone knows because they use it, but everyone may not know what it is called, it is a great idea to add an image in practice just like the one we see here
  • All of the copy is relevant and useful information for the target market
  • Making the call to action stand out from the rest of the text will lead to better conversation rates
Copywriting:
A
Design:
A-
Offer:
A-
Final Grade:
A-
Copywriting:
A
Design:
A
Offer:
A
Final Grade:
A-
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