Be a Census Taker

United States Census 2020
Categories:
Description

This is a sharp postcard. The reader is not forced to search for the information they want to know. They see the headline, know this is a job opportunity. Scan through the list of perks on the right, perfect. Then see the big call to action: "Apply Online" and the link.

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Copywriting

The headline is great because it tells the reader why they are getting this postcard and what it is for.

The list of perks on the right is the incentive builder for the reader to type in the URL and look at the job in more detail.

The "Apply Online" and link are the second biggest fonts on the front making the call to action hard to ignore.

Design

This is a very clean postcard. It's not overly busy, and the messaging on the front and back are consistent with eachother.

The job perks listed on the right was an excellent move. The eyes naturally fall there because they are bolded and surrounded by white space.

The imaging in black and white works because it doesn't compete with the important bolded text for the readers attention.

Offer

N/A

Key Takeaways
  • Keep colors and fonts consistent so they don't compete with eachother for the reader's attention
  • The headline, offer (incentives in this case), and call to action should be the most prominent aspects of a postcard. Take notes from this one.
Description

The back is even simpler than the front. It repeats the job perks which reinforces the incentive, then lets you know where to go for the next steps.

If you wanted to take this card to the next level, you could add a QR Code that would make it especially easy for the interested readers to view more information on the position.

You might also considering one short sentence or two max about the general overview of the role.

Copywriting

Not much to dissect here. The same copy repeated from the front. They could have bolded the "For more information..." line, but besides that this is spot on.

Design

This is a very clean postcard. It's not overly busy, and the messaging on the front and back are consistent with eachother.

The job perks listed on the right was an excellent move. The eyes naturally fall there because they are bolded and surrounded by white space.

The imaging in black and white works because it doesn't compete with the important bolded text for the readers attention.

Offer

N/A

Key Takeaways
  • Keep colors and fonts consistent so they don't compete with eachother for the reader's attention
  • The headline, offer (incentives in this case), and call to action should be the most prominent aspects of a postcard. Take notes from this one.
Copywriting:
A
Design:
A
Offer:
N/A
Final Grade:
A
Copywriting:
A
Design:
A
Offer:
N/A
Final Grade:
A
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