Become an Agent of Change, Become a Teacher

Description

Super creative? Not really. But what you have to keep in mind with postcards is the target audience. This card needs to appeal to individuals who have finished their bachelors and are looking to take the next step towards becoming a teacher. Will a sophisticated design and a headline focused on chaining the future do the job? Probably.

The copy could use some improvement, but to really improve this card would take some personalization. Imagine sending this with a first name to students who just graduated undergrad with Elementary Education or Social Studies major.

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We design postcards with that level of personalization all the time. Message Scout today to optimize your next campaign's conversion rates.

Copywriting

The headline "Become an agent of change" isn't original, but similar to the design it probably really appeals to the target audience. People become teachers typically because they care about future generations and want to make a positive impact on them.

They paragraph below the headline ("University of Redlands now offers..") doesn't really add anything to this postcard. 99.9% of the time teachers need a masters to teach. If your headline is calling for teachers, then it can be assumed you have a masters program. There is no need to use this valuable real estate to state the obvious.

Design

High quality imagery and clear text. It's nothing special, and frankly looks like a typical university promotion postcard, but that doesn't really matter. Their target audience is mid-20s, presumably studious individuals looking to become teachers. A sophisticated design is probably more appealing to this audience than the minimalistic/witty postcard.

Offer

NA

Key Takeaways
  • This postcard doesn't seem like much, but to the target audience it strikes a cord: an opportunity to create change offered by a sophisticated university nearby.
  • Don't waste space by adding in redundant copy. If you can't think of any copy that would add to building interest and driving action, don't.
Description

The best feature on the back is the "At-a-glance" section. It is informative and brief- just how we like it. The two sections at the bottom (Learn More and Locations) are necessary additions that too many campaigns drop the ball on. We love how many contact options they offer here. Since that is their call to action, we would suggest making it more prominent.

This is a lot of copy for postcard, but once you consider the target audience it makes sense. If you want to become a teacher reading a few paragraphs shouldn't be your biggest strain.

Overall, pretty good postcard. It has a sophisticated and informative tone to it (similar to a teacher). It could have really benefited from a couple personalization features.

Copywriting

On the front we suggested that they eliminate the short paragraph announcing their master of arts program because it is implied. If they did that, having a headline like this would make sense. Saying it twice is redudant and doesn't add value here. A headline pitching why a masters from Redlands is better than any other school would be much better.

As mentioned in the design section, lots of copy usually isn't the best strategy unless you have a target audience like this. Still, you want to keep it relevant and make sure it drives action.

With the first paragraph knocking out the general program details, it makes sense to have the next two explaining what makes Redland different.

This copy isn't anything groundbreaking, but considering the audience it doesn't have to be.

Design

High quality imagery and clear text. It's nothing special, and frankly looks like a typical university promotion postcard, but that doesn't really matter. Their target audience is mid-20s, presumably studious individuals looking to become teachers. A sophisticated design is probably more appealing to this audience than the minimalistic/witty postcard.

Offer

NA

Key Takeaways
  • This postcard doesn't seem like much, but to the target audience it strikes a cord: an opportunity to create change offered by a sophisticated university nearby.
  • Don't waste space by adding in redundant copy. If you can't think of any copy that would add to building interest and driving action, don't.
Copywriting:
B
Design:
B+
Offer:
NA
Final Grade:
COMING SOON
Copywriting:
B
Design:
B
Offer:
NA
Final Grade:
COMING SOON
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