Description

This is a solid postcard. It's personalized to the zip code (most people in the area will either recognize the picture or at least heard of the new solar farm in the area), has a headline that tells the reader everything they need to know, and the offer is bolded and highlighted.

***

This postcard by Common Energy is pretty good, but it could be even better. There are a couple more ways we would improve this postcard, to optimize for the highest possible conversion rate.

Curious to find out more? Message Scout today.

Copywriting

This is good copy. After reading the headline (2ish seconds) the viewer knows exactly what Common Energy does and why they reaching out.

Design

This is a nicely done personalized postcard. The imagery is of a Dutchess Count Solar Farm, which many of the residents in the zip code have either seen or at least heard about. All the text is clear and easy to read.

Highlighting the offer is a great move. Maybe next time they should bold the url as it is the call to action.

Offer

Is $25 Amazon enough to motive someone to type in a link and go through the steps to switch their power provider? Maybe. It depends on how hard the actual process of switching over is. The other incentive is that you will save money if you switch over. We have seen some solar companies calculate how much the receiver would save based off their current energy consumption and average bills.

Key Takeaways
  • Personalization is always better than a generic promotion. Even if it is only personalized to a geographic area
  • Headlines that are short and leave the reader with no questions are always going to be grade A in our book
  • It doesn't matter how you do it, but do something to make the offer stand out! In this case they bolded and highlighted the offer
Description

The back is just as good as the front if not better. They have the proper information in the right place and make it super easy to follow and understand (thanks to the three step system). Adding the informative copy on the top was an excellent move because it rules out the chance that this deal has a major catch. The reason this is being promoted was because of a government bill that passed. They also let you know how much you may be able to save on a monthly basis.

Copywriting

This copy a the top is important because it rules out any major catch. This card isn't coming from a slimy salesmen, the reason they can promote this is because of a energy bill that passed. It also gives the reader an idea of how much they would save on a monthly basis since the month just says "hundreds".

The three step tutorial (sign up, connect, save) is awesome. It's straightforward and doesn't leave the reader confused. Any more steps and it starts to get complicated.

Design

This is a nicely done personalized postcard. The imagery is of a Dutchess Count Solar Farm, which many of the residents in the zip code have either seen or at least heard about. All the text is clear and easy to read.

Highlighting the offer is a great move. Maybe next time they should bold the url as it is the call to action.

Offer

Let's assume a $25 gift card and the $20ish saving each month is enough to convince someone that they want to switch. After that point, you want to make it as easy as possible for the potential customer to make the switch. Instead of having a long URL for them to type in, use a campaign specific QR Code. That way you can track your conversation rates.

Key Takeaways
  • Personalization is always better than a generic promotion. Even if it is only personalized to a geographic area
  • Headlines that are short and leave the reader with no questions are always going to be grade A in our book
  • It doesn't matter how you do it, but do something to make the offer stand out! In this case they bolded and highlighted the offer
Copywriting:
A
Design:
A-
Offer:
B
Final Grade:
A-
Copywriting:
A-
Design:
B+
Offer:
B
Final Grade:
A-
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