COREY, This Home Was Just Listed

Description

Excellent postcard. Real estate postcards have the reputation of being too "in your face" and obnoxious, but this postcard is an A+ in any industry.

It's simple, uses a great image, uses presonlization, and has highlights and all caps on the most important words drawing attention to where it matters.

***

At Scout, we can help design a personalized postcard just like this (actually even better) that will take your campaign to the next level.

Message us today to start designing your next direct mail campaign.

Copywriting

They say the sweetest word to hear is your own name. We are not sure if it's also the sweetest word to read, but it most definitely captures attention.

All caps on the important words "Just listed" was a nice touch because it creates urgency.

Design

Nice bright picture off a good looking house. The bright orange banner at the bottom will most definitely catch the attention of the reader. If not, using their first name surely will.

The business logo is small in the bottom right and not stealing any attention from the things that matter.

Not listing the price on the front is a smart move because if the reader is interested in building a house and this one looks like it will fit the bill, they will naturally flip the card over to read deeper into the offer.

Offer

N/A

Key Takeaways
  • Learn from this postcard. They used a quality image, personalization, and highlights in perfect combination
Description

The backside is even more personalized than the front. On the right you have a custom map and QR code that you can scan for directions! We always say you want to eliminate as many steps as possible between the customer and your call to action. They don't even have to type in this address for directions or research the house for details and price. They could do a drive-by and call the realtor that day.

Copywriting

Only readers who are on the market for a house would be interested enough to flip the card over. The information they would want to know is all there. A map. The price. All the details of the house. And of course the contact info for this clever real estate agent.

There is not much to change here.

Design

Nice bright picture off a good looking house. The bright orange banner at the bottom will most definitely catch the attention of the reader. If not, using their first name surely will.

The business logo is small in the bottom right and not stealing any attention from the things that matter.

Not listing the price on the front is a smart move because if the reader is interested in building a house and this one looks like it will fit the bill, they will naturally flip the card over to read deeper into the offer.

Offer

N/A

Key Takeaways
  • Learn from this postcard. They used a quality image, personalization, and highlights in perfect combination
Copywriting:
A+
Design:
A+
Offer:
N/A
Final Grade:
A+
Copywriting:
A+
Design:
A+
Offer:
N/A
Final Grade:
A+
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