Cow Hollow Laundromat & Cleaner

Description

This postcard is from Cow Hollow Laundromat & Cleaners in San Francisco. They decided on a very interesting color choice and a very large offer. Cow Hollow also chose to not include any extra design elements and solely focus on the type which gives this more of a coupon than a postcard feel.

***

This campaign really missed the mark. 

Contact Scout today to guarantee your next direct mail campaign is on-target.


Copywriting

The copywriting is extremely limited on this postcard. The brief offer that Cow Hollow includes here is pretty much the only thing that could be considered copy. Other than that the rest of the type is information about the offer details and Cow Hollow's business information.

Design

This design is very far from eye catching and looks like a flyer that you would see maybe 40 years ago. The bland yellow background mixed with the black copy and a few touches of red really does not get much accomplished.

There are really no added design elements on this card, just a lot of type.

Offer

The offer's location is the only plus about this side of the postcard. It is large and in the middle of the postcard and gets the most attention out of everything.

They should have made the expiration date larger so that it adds extra motivation for the consumer to take advantage of this offer

Key Takeaways
  • The offer should be large and visible
  • Include the expiration date so that it is visible to motivate the reader
  • Some change of color or added design elements really help a postcard stick out
Description

The back of this postcard seems to be a near duplicate of the front side. It is very plain and includes a couple of offers not seen on the front.

Copywriting

Again, the copy is almost non existent on this side as well. They state the basic offers and then include the limitations and details of the company.

Design

This design is very far from eye catching and looks like a flyer that you would see maybe 40 years ago. The bland yellow background mixed with the black copy and a few touches of red really does not get much accomplished.

There are really no added design elements on this card, just a lot of type.

Offer

The offers are again in the middle and large which will help get them noticed. The red font also helps with this tremendously. We would recommend using the expiration date as extra motivation to take next steps.

Key Takeaways
  • The offer should be large and visible
  • Include the expiration date so that it is visible to motivate the reader
  • Some change of color or added design elements really help a postcard stick out
Copywriting:
D
Design:
D
Offer:
C
Final Grade:
D
Copywriting:
D
Design:
D
Offer:
C+
Final Grade:
D
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