Danielle, Come Relax & Enjoy

Description

This postcard from Serenity Salon & Spa features relaxing imagery that immediately conveys what this postcard is selling. Besides their logo and header, there isn't any other copy on the front which is a mistake. Having the call to action and offer standing out on the front serves as a hook for the reader and can removes the step between them and the call to action (they don't have to flip to the back to find out what to do next and why).

***

One of the most fascinating things about postcard marketing is that postcards do not have to be perfect to convert. However, most postcards could always be better (this is one of them).

Interested to hear how we’d perfect this postcard for maximum engagement? Message Scout today.

Copywriting

Using the reader's name is a great start to this card. This grabs their attention and motivates them to learn more about the card. Outside of the headline, which is good, there is not any other copy on this side of the card.

Design

The design on the front of this card evokes feelings of relaxation as they claim in the headline. However, the image takes up 80% of the card and doesn't really leave room for anything else.

The colors sync with the logo, but the font on the image is way too thin and hard to notice.

Offer

N/A

Key Takeaways
  • Personalization is a great attention grabber (make sure the readers can see it!)
  • Proper imagery can replace a lot of copy, but it rarely can truly replace an offer or call to action. Make sure you have those two keys on the front of your card to drive response rate.
Description

The back of this card includes a large offer and a customer review to help further establish their brand. They also feature different products and services showacing they range of their experitse.

Copywriting

The main copy on this side is in the form of a testimonial in the bottom left of the card. This is a great technique because it brings credibility to the business.

Design

The design on the front of this card evokes feelings of relaxation as they claim in the headline. However, the image takes up 80% of the card and doesn't really leave room for anything else.

The colors sync with the logo, but the font on the image is way too thin and hard to notice.

Offer

The offer is very large and placed on the design to draw extra attention to it. This is a great example of how an offer should look.

However, there really is not any steps on how to take advantage of this offer. Some text saying "Bring this card in by xyz date to get $50 off" creates more sense of urgency and eliminates any confusion.

Key Takeaways
  • Personalization is a great attention grabber (make sure the readers can see it!)
  • Proper imagery can replace a lot of copy, but it rarely can truly replace an offer or call to action. Make sure you have those two keys on the front of your card to drive response rate.
Copywriting:
B
Design:
B
Offer:
N/A
Final Grade:
B-
Copywriting:
B
Design:
C
Offer:
B+
Final Grade:
B-
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Want help on your postcard?
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