Description

There is a lot to like about this postcard from Grubhub. They have some great imagery and a simple color scheme.

There's a great offer here but the postcard would likely convert better with more information on the offer and how to activate it.

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Copywriting

The copy is simple and straight to the point. The headline is a great size and they include a little more info on what services Grubhub can provide.

They could have added some more text but this amount makes it easily scannable and doesn't take away from the offer.

Design

This design shows off some delicious looking food choices that Grubhub is offering. They have a simple red background that helps the white text pop off the card.

The spacing is great, one thing we would improve on is making the offer a little larger.

Offer

Grubhub gives a great offer incentive here with a good location right in the middle of the card. However, what are the next steps for the reader?

A QR code straight to the app or website would eliminate a lot of middle steps that could get in the way of someone placing an order.

Key Takeaways
  • Eliminate as many steps as possible for the reader
  • Short copy makes a card scannable
  • Imagery (especially good looking food) is a great hook
Description

The back of this card restates the offer and provides some more info for the reader. They even show a visual for what the app would look like to possibly create some extra incentive for the reader.

This would be a great spot for some personalization, whether that is using the reader's name in the code or placing some local restaurants in the app picture.

Copywriting

The copy here goes into some more detail about what Grubhub has to offer. They also restate the offer and show their app and website URL.

This is basic but gets the job done.

Design

This design shows off some delicious looking food choices that Grubhub is offering. They have a simple red background that helps the white text pop off the card.

The spacing is great, one thing we would improve on is making the offer a little larger.

Offer

The offer is restated in a little more detail on this side. They provide the actual code and some specifications on how to take advantage of the offer.

The size and location is great but again there are extra steps that could be eliminated with a simple QR code that will input the code automatically.

Key Takeaways
  • Eliminate as many steps as possible for the reader
  • Short copy makes a card scannable
  • Imagery (especially good looking food) is a great hook
Copywriting:
A-
Design:
B
Offer:
B+
Final Grade:
A-
Copywriting:
A-
Design:
B+
Offer:
B
Final Grade:
A-
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