Description

This is a thank you postcard from UNCF thanking someone for their donation. They make sure to proudly display the plaque that comes with the donation and include the readers name to get their attention.

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Copywriting

There is not really any copy on this side of the card just the plaque. However, we really like how they made sure that the picture of the plaque had the reader's name on it. This level of personalization can really help the message feel more sincere and motivate the reader to take the next steps.

Design

This design mainly shows the plaque that the recipient donated to this organization. For a donation thank you card this is a well done design. It is showing the reader the thank you plaque that they received from their donations which they might not otherwise have been able to see.

Offer

There is not an offer on this side of the postcard. The focus of this side seems to be showing off the plaque which it does well.

Key Takeaways
  • Personalization is a great attention grabber
  • Thank you cards are different than a cold card and can be a part of a strategy to build trust in your brand with your customers
Description

This side of the card includes a thank you message from the president of UNCF. They make sure to use personalization on this side as well which is consistent with the front and rest of the message.

Copywriting

This is a good example of thank you copywriting. They start off addressing the reader by their name and get into the thank you specifics and include information about any next steps the reader might want to take.

They include valuable information without pressuring the reader too much.

Design

This design mainly shows the plaque that the recipient donated to this organization. For a donation thank you card this is a well done design. It is showing the reader the thank you plaque that they received from their donations which they might not otherwise have been able to see.

Offer

The offer on this side seems to be in the orange block encouraging the reader to continue their effort to help through their phone number and website. For a thank you card this is a good level of offer. You do not want to seem too push immediately asking for another donation so this is a good medium ground.

Key Takeaways
  • Personalization is a great attention grabber
  • Thank you cards are different than a cold card and can be a part of a strategy to build trust in your brand with your customers
Copywriting:
B
Design:
B
Offer:
C
Final Grade:
B
Copywriting:
B+
Design:
C
Offer:
B+
Final Grade:
B
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