Elevate the Every Day

Description

Typical credit card campaign. Spend more money and it will make your life better. We've all seen this a thousand times. The headline really has nothing to do with anything. Same with the imagery. Neither of them seem to support the messaging of visa or the offer. It's hard not to note the red because there is just so much of it here. Red is a color that attracts attention, but at this scale it confuses the reader.

***

One of the most fascinating things about postcard marketing is that postcards do not have to be perfect to convert. However, most postcards could always be better (this is one of them).

Interested to hear how we’d perfect this postcard for maximum engagement? Message Scout today.



Copywriting

This is pretty standard copy for a credit card company. The headline is pretty cheesy and if you didn't know about visa it would not help you understand what they do and why it matters.

Design

This is a bold, in-your-face design. While everything is easy to read, all of the read confuses our focus. Also, what is the imagery implying? Spend money and you will look like this individual? It just doesn't add or support the messaging.

Offer

The offer is the center of attention here. The expiration is the first line in the box which creates urgency and the rest details the offer just enough so that there is no confusion. Great.

It also looks like this is a "cardmember exclusive", but does that actually mean anything? If it does, we suggest making it a clearer point. If not, take it off.

Key Takeaways
  • Use highlight colors sparingly to capture attention on the things that matter: offer
  • If you are using imagery to take half the real estate on your card, it better make sense and invoke emotions in the reader that will motivate them to take action
Description

Nothing special here. The design is still a bit off and the massive fine-print paragraph is always a turn off. We're not sure how well this campaign converted, but we do know it could have been a lot better.

Copywriting

The offer is repeated here on the back and everything is the same, but we have the asterisk leading us to a daunting paragraph in the bottom right. This is textbook credit card company. We have a deal for you, BUT all of these restrictions apply.

Things like this never sit well with the reader because it's hard for them to trust. Visa's lawyers probably made sure this is included in all of their promotions, but if there was a way around it we would definitely avoid it.

Design

This is a bold, in-your-face design. While everything is easy to read, all of the read confuses our focus. Also, what is the imagery implying? Spend money and you will look like this individual? It just doesn't add or support the messaging.

Offer

Straightforward and simple. We do like how they added the "Reedem rewards" section at the bottom and depicted the brand logos.

Key Takeaways
  • Use highlight colors sparingly to capture attention on the things that matter: offer
  • If you are using imagery to take half the real estate on your card, it better make sense and invoke emotions in the reader that will motivate them to take action
Copywriting:
B-
Design:
B-
Offer:
B
Final Grade:
B-
Copywriting:
B-
Design:
B-
Offer:
B
Final Grade:
B-
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