Free 10 Year Parts & Labor Warranty $999 Value

Description

The full cover print of this card makes it stick out right away. They include some solid copy and an offer as well. Some personalization would help take this card to the next level. Even including something as simple as power outage statistics in their area or a neighbor's testimonial to give it a more personal feel.

***

This postcard is pretty good, but it could be even better. There are a couple more ways we would improve this postcard, to optimize for the highest possible conversion rate.

Curious to find out more? Message Scout today.

Copywriting

The simplicity is nice but they didn't pack enough punch with it. Personalization would have been great here:

"In {town], {x} amount of homes have lost power for a total of {y} hours in past year! Protect what matters and get a free 10 year warranty becuase that's just how confident we are you will never lose power again."

Design
Offer

The offer is some of the largest text on the card and sticks out at the top. This location and size is great. Some change in font color for the price or maybe a design block around the offer to give it more of a separate feel would help differentiate it from the rest of the copy on the page.

There should be a call to action on the front.

Key Takeaways
  • Minimal copy is great if you can pack a punch
  • Make sure the offer stands out from the rest of the card
  • Relatable imagery can give your card a personal feel
Description

The back of this card is rather simple compared to the front. They talk more about the other advantages of working with Keefe's and include a simple offer. Having a more direct path for how to take advantage of the offer would help with conversions greatly.

Copywriting

They keep the copy basic on this side again, pretty much just listing some more services that they offer. The larger Keefe's logo creates a little bit of confusion in contrast to the front side where only their URL was mentioned.

This is a card from Keefe's but the front colors and logo make it feel like it could be from BRIGGS & STRATTON. This is not a deal breaker but you want to make sure your brand is consistent across your card.

Design
Offer

They include an offer in the top in red but it really does not feel like an offer at first glance. It seems like anyone who calls Keefe's for a new generator is able to take advantage of this which is not what someone who receiving this postcard wants to feel like.

The offer should make the reader feel special and that they have a unique offer that they have to take advantage of, even though this more often than not, not the case.

They also need a clearer call to action. Call this #, then what? What if I don't have time to talk over the phone? There should be an email/other channels to attract all prospects.

Key Takeaways
  • Minimal copy is great if you can pack a punch
  • Make sure the offer stands out from the rest of the card
  • Relatable imagery can give your card a personal feel
Copywriting:
B+
Design:
A-
Offer:
B
Final Grade:
B
Copywriting:
C
Design:
B-
Offer:
C+
Final Grade:
B
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