Free Pick-Up

SF Environment
Categories:
Description

This is a card from SF Recycles that is trying to educate the people about how to discard their different waste items. They also have a slight call to action trying to encourage their readers to use their Free Pick-Up for hazardous and bulky items.

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One of the most fascinating things about postcard marketing is that postcards do not have to be perfect to convert. However, most postcards could always be better (this is one of them).

Interested to hear how we’d perfect this postcard for maximum engagement? Message Scout today.

Copywriting

The only copywriting on this card is the categories and description of the items. They do a great job of keeping it short and listing them out as a bulleted list. This allows the reader to skim through the card quickly and see what they are offering.

Design

This design is full of text and images clumped into multiple lists. For the purpose of the postcard the design does a good job. The colors for the different categories make sense and the images help clear up any possible confusion.

There is a lot going on but with the company having to include the text in three different languages it makes sense why. An option to eliminate some of this clutter would be to not use quite as many images per category to increase the text size.

Offer

There really is not an offer on this side of the postcard. The closest thing to an offer is the "Free Pick-Up" text which is the largest text on the card and right in the middle. To improve on this further they should change the color or background for this font to draw more attention to the offer.

The goal for this card does not seem to have people call or email them but simply understand recycling and ways to take advantage of SF Recycles opportunities which it does well.

Key Takeaways
  • The copy is short and scannable
  • Make sure the offer is large text and easy to find
  • Try to leave some whitespace to avoid clutter
Description

The back side of this postcard is split between an illustration and the necessary mail components. They are trying to get their residents to use the free recycling services and use this card as a guide.

Copywriting

There is not much in terms of copy on this side. They encourage you to keep this guide and to take advantage of their free services. The image on the right side helps draw your attention to this.

Design

This design is full of text and images clumped into multiple lists. For the purpose of the postcard the design does a good job. The colors for the different categories make sense and the images help clear up any possible confusion.

There is a lot going on but with the company having to include the text in three different languages it makes sense why. An option to eliminate some of this clutter would be to not use quite as many images per category to increase the text size.

Offer

There is no offer on this side. They are continuing to promote and show off the free recycling services provided by the city.

Key Takeaways
  • The copy is short and scannable
  • Make sure the offer is large text and easy to find
  • Try to leave some whitespace to avoid clutter
Copywriting:
B
Design:
B
Offer:
C
Final Grade:
B-
Copywriting:
C
Design:
B+
Offer:
C
Final Grade:
B-
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