Get Care Desgined for Real Life.

Description

One Medical did a nice job staying on brand and making sure their design supported their messaging. They basically want people to know they are the new medical provider on the block and they are doing things differently. Providing a service that is a lot less painless than the traditional doc visit has been.

The tranquil element to this card wouldn't have been disrupted if they would have added some bullet points and highlighted the call to action. They also totally dropped the ball on having a great offer here.

***

One of the most fascinating things about postcard marketing is that they don't have to be perfect to convert. However, most postcards could always be better (this is one of them).

Interested to hear how we’d perfect this postcard for maximum engagement? Message Scout today.

Copywriting

The headline doesn't tell the reader anything interesting, exciting, or informative. The paragraph below the headline is appealing, but we'd like to see the how. How do you make it faster, easier, and more enjoyable?

They  started to hit on under the "See how much better going to the doctor can be". The first two out of the three benefits are great. The third seems subjective and weak.

Design

This is a very tranquil design which supports One Medical's message and mission. The headline is big (copy could've been better), color scheme is on brand, good imaging and white space.

They could have broken up the copy a bit by having the three lines under "See how much better going to the doctor can be" listed as bullet point. Also, the "sign up at one medical.com" is the call to action–it should be standing out from everything on the page, not blending in.

Offer

Bigger dropped ball with this promotion is no offer on the front or back. Nothing to drive the reader to action.

Key Takeaways
  • Offers are the reason people take the next step. Unless they are in tremendous pain with their current service/product and on the look for a new provider, they won't take action without an offer
  • To ensure your reader can scan quickly, list features in bullet points and highlight important lines like the call to action
Description

There are some major misses on this side. While the headline is better than the one on the front, it could be better and we are missing some key content: exact locations (maybe closest location to recipient), how to find those locations (QR code, offer, more benefits.

Copywriting

This headline compared with the front side is 10 times better. It actually lets the reader know what you do. It would've been better to have the location as a variable in the headline and have it populate with the closest location to the reader's address. Then, they could have added a first name to before "Exceptional" and really grabbed the attention.

The "32 locations" line is okay because it shows they are all over and personalized this card at least to the city. However, we don't know where these locations are or how to find them.

Design

This is a very tranquil design which supports One Medical's message and mission. The headline is big (copy could've been better), color scheme is on brand, good imaging and white space.

They could have broken up the copy a bit by having the three lines under "See how much better going to the doctor can be" listed as bullet point. Also, the "sign up at one medical.com" is the call to action–it should be standing out from everything on the page, not blending in.

Offer

NA

Key Takeaways
  • Offers are the reason people take the next step. Unless they are in tremendous pain with their current service/product and on the look for a new provider, they won't take action without an offer
  • To ensure your reader can scan quickly, list features in bullet points and highlight important lines like the call to action
Copywriting:
C+
Design:
B
Offer:
NA
Final Grade:
B-
Copywriting:
B-
Design:
C+
Offer:
NA
Final Grade:
B-
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