Great Care Wherever You Are

Description

This is the inside of a foldable postcard by One Medical for residents in the Bay Area. They want to show off all of their 32 offices in the area and how they are changing the way people can get their medical care. These is a lot of information on this card so it might take a while for the reader to break everything down. An amount of time that most people would not give to reading through a postcard advertisement.

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Copywriting

One Medical is trying to show consumers how they are different than other medical providers and how many locations they have. These messages would be easier to get across if there was more of a difference in text size. The paragraph format on the left and sheer amount of text makes it difficult for the reader to soak everything in.

The testimonial in the bottom right corner gets the entire idea of this card across in a personal way and should have much more attention drawn to it. The way they talk about how they are changing medical care is great but not as much detail is necessary.

Design

There is definitely a lot going on with this card. We like each of the different elements but it can seem overwhelming at first with all of them on one side. The map does a good job of displaying all of their locations in the bay area but changing the color from white would help the overall look of this card.

With all of the white design it ends up looking like a ton of text and things to break down over a plain white background.

Offer

The offer is one of the smallest pieces of text on this postcard. They have so much great information, a great testimony, and a map showing all their locations but could have made a much better offer to real the reader in. Even just increasing the size or putting the website on a colored block would be a big improvement rather than the basic plain text above the map.

Key Takeaways
  • Do not overwhelm the reader with text and lack of space
  • Change up text sizes and colors to bring the readers attention to where you want
  • Focus on the main point or points you want to get across
Description

This is the outside of a foldable postcard by One Medical. The top part is technically the back side and the bottom section is the first thing the reader would see. They include a picture background for the bottom section along with an interesting headline toentice the reader to open the card.

Copywriting

The headline on the bottom section reads a little weird. If the point of the card is to display that you can be helped from your home or easily tested for COVID, than they should directly say something to those points. The short description does this and helps get their point across.

On the top section, it feels like they are just restating points made on the inside of the card. In a way it does help make sure the reader will remember this message but this space would be better used as a bigger offer.

Design

There is definitely a lot going on with this card. We like each of the different elements but it can seem overwhelming at first with all of them on one side. The map does a good job of displaying all of their locations in the bay area but changing the color from white would help the overall look of this card.

With all of the white design it ends up looking like a ton of text and things to break down over a plain white background.

Offer

The offer is again very small and this time shoved in the corner. With the way the rest of the text on this side is restating points from the inside, the back would be a good place to showcase a better offer.

This could mean making it bigger or offering some sort of incentive to visit their site by a certain date.

Key Takeaways
  • Do not overwhelm the reader with text and lack of space
  • Change up text sizes and colors to bring the readers attention to where you want
  • Focus on the main point or points you want to get across
Copywriting:
B-
Design:
C
Offer:
C
Final Grade:
C
Copywriting:
C+
Design:
B
Offer:
C
Final Grade:
C
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