Description

Above average Visa postcard. The design is not too in your face, but still draws in your attention with the shades of green. The headline makes sense for a credit card company and most importantly, lets the reader know why they are being contacted.

***

This postcard by Visa is pretty good, but it could be even better. There are a couple more ways we would improve this postcard, to optimize for the highest possible conversion rate.

Curious to find out more? Message Scout today.

Copywriting

The headline is nothing special, but is a lot better than some other Visa headlines we've seen. This one at least explains why you are receiving this promotion.

The offer copy is a bit confusing. It starts with "This Mach" instead of listing an expiration date. That may cause less urgency than a expiration date highlighted in red. Also, the offer only works when you spend $500 "outside" their brands. We assume that means brands others than the ones that have listed on the backside bottom left, but it still seems a bit confusing.

Design

Similar to most of the other Visa postcards we have seen, but much better color choice and imagery. Nothing here is competing for the viewers attention. The headline is large and right behind that is the offer. Everything here make sense.

Offer

This is a fairly strong offer and they did a nice job making sure it was prominent and highlighted. The only change we would suggest is replacing "This March" with an actual expiration date highlighted in red.

Key Takeaways
  • The headline and offer should be the two biggest lines on a postcard. Take notes, Visa did it right here
  • All the words that the reader should be concentrating on, are highlighted or bolded
Description

This is the same format that Visa sticks to on most their postcards. Offer on the left, fine print restrictions on the right.

Is there two expiration dates? Why do the have "This March" and "Now through March 31". Combine the two, highlight in red, and you're set.

Copywriting

The offer is repeated here on the back and everything is the same, but we have the asterisk leading us to a daunting paragraph in the bottom right. This is textbook credit card company. We have a deal for you, BUT all of these restrictions apply.

Things like this never sit well with the reader because it's hard for them to trust. Visa's lawyers probably made sure this is included in all of their promotions, but if there was a way around it we would definitely avoid it.

Design

Similar to most of the other Visa postcards we have seen, but much better color choice and imagery. Nothing here is competing for the viewers attention. The headline is large and right behind that is the offer. Everything here make sense.

Offer

This is a fairly strong offer and they did a nice job making sure it was prominent and highlighted. The only change we would suggest is replacing "This March" and "Through March 31" with an actual expiration date highlighted in red.

Key Takeaways
  • The headline and offer should be the two biggest lines on a postcard. Take notes, Visa did it right here
  • All the words that the reader should be concentrating on, are highlighted or bolded
Copywriting:
B
Design:
B+
Offer:
B
Final Grade:
B
Copywriting:
B-
Design:
B+
Offer:
B
Final Grade:
B
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