Lightning Fast 10-Minute Food Delivery

Description

There's a lot to love about this postcard. Great imagery here. It looks like a delicious chicken – lightning, fast 10-minute food delivery. Great!

The headline is big and eye-catching, and it's a great offer.

That's the hook here. You've got my attention.

What do I search for? Oh, like, okay. Spoon, spoon, rocket. Um, it's just, people are lazy. You need to make it way easier. Also the. The imagery here should be changed a little bit. I've never seen a carrot that's bigger than a steak. And that disconnected finger on step three is a little creepy and they could make it just three steps, right?

***

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Copywriting

A typically-coy, tech company postcard marketing call-to-action, in that it's an extremely soft call-to-action, in that it doesn't actually exist.

The postcard assumes the reader is smart enough to make the connection to download the app, and input the coupon code. We'd bet money that a clearly stated call-to-action would convert more here.

Design

Exceptional design, save for the text on the front of the card, which does not pop, and clashes with the background image of the rotisserie chicken.

The one thing that they could have done a little bit better here is made the 50% a bit bigger. Put it on the left hand side.

I might've made it bigger on the bottom-left, but overall, you would do great to copy this postcard's design.

Offer

Solid offer, keeping in line with  offers typically given to first time users by consumer on-demand apps.

Limited time-only specify a time and you might even have, instead of Seattle 50, you might even say July, like expires July 15th, make people type in the expiration date as the coupon code, but overall, lots of good stuff to copy here. Great imagery, a clear offer.

Key Takeaways

• Have a clear expiration date, repeat the call to action.

• Have multiple ways to redeem the call to action. This is really important. Call text, download the app, scan the QR code. Right? Some people are gonna use certain calls to action. Other people use other types of calls to action and that's really important.

Description

There's no clear call to action here. There's you don't repeat the offer, which they should. They should repeat the offer with the timeline, the expiration date, 50% off that there should be a QR code so I can scan it and get to the app or a phone number that I can text and get the link.



Copywriting

Ordering our app, choose from select healthy meals. Enjoy the most convenient meal ever. There's you know, we don't need to tell me that I need to meet them at the curb. Like I get it. I got to get the food somehow. So I do like it, how it works. Keep it one, two, three, and then just repeat your offer here.

Design

Exceptional design, save for the text on the front of the card, which does not pop, and clashes with the background image of the rotisserie chicken.

The one thing that they could have done a little bit better here is made the 50% a bit bigger. Put it on the left hand side.

I might've made it bigger on the bottom-left, but overall, you would do great to copy this postcard's design.

Offer

Generally, tech companies prefer to go with the soft-sell approach, minimizing the call-to-action on a postcard, or outright omitting it. This does the reader a disservice. If you're going to put the time and effort to design an elegant and readable postcard, you should be explicit about what you want the user to do.

Yes, there is a coupon code with an expiration date. Yes, there are app store icons on the lower-left corner on the back side of the postcard. That said, the postcard should still take an active role in converting the reader into a customer by giving clear instructions on what to do next.

For instance, "download our app, and enter the coupon code here", would be more than adequate.

Key Takeaways

• Have a clear expiration date, repeat the call to action.

• Have multiple ways to redeem the call to action. This is really important. Call text, download the app, scan the QR code. Right? Some people are gonna use certain calls to action. Other people use other types of calls to action and that's really important.

Copywriting:
A
Design:
C
Offer:
A
Final Grade:
B+
Copywriting:
A
Design:
A
Offer:
B
Final Grade:
B+
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