Description

Visa has a similar strategy as Bed Bath & Beyond. Flood their customers with postcards to further establish their brand and remind them that they still exist. We aren't saying that doesn't work, but there is certainly room for improvement in this card.

A little personalization in would go a long way. Something as simple as including a first name, or showing their current reward points could motive someone to have more loyalty and spend with VISA.

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Copywriting

"Make everyday more Rewarding" is just as plain and unoriginal as all of their other headlines. It's not exciting or informative which means it won't  motivate the shopper at all. If they replaced that line with a first name they would at least have a better chance at capturing the attention of the reader.

Nice job making sure the offer is clear and having a timeline at the bottom.

Design

The design has a smooth and easy flow which is a lot better than an in-your-face credit card promotion. The undertone of red in the font and picture help a lot.

The offer is big, but the expiration date at the bottom should be a lot bigger. Why is that the smallest thing here? It's the reason people should take action now.

The category rotates with VISA so they could have highlighted "groceries".

Offer

Besides the expiration date being way too small, the offer is solid. No one is going to miss it and it's straightforward.

Key Takeaways
  • Expiration dates and timelines should never be the smallest copy on your postcard. A timeline is what stimulates people to take action now.

Description

There isn't a ton of new information not the back which is nice. Again, they are keeping it simple because the strategy is to serve more as a constant reminder to use VISA instead of your other cards.

Copywriting

Besides the daunting paragraph in the bottom right, this is solid. They didn't really need to add the "Maximize your Rewards.." line because it doesn't increase value for reader in any way.

Design

The design has a smooth and easy flow which is a lot better than an in-your-face credit card promotion. The undertone of red in the font and picture help a lot.

The offer is big, but the expiration date at the bottom should be a lot bigger. Why is that the smallest thing here? It's the reason people should take action now.

The category rotates with VISA so they could have highlighted "groceries".

Offer

Still no real urgency. Even though this postcard is serving more as a subtle reminder to use VISA, highlighting the expiration date of deal wouldn't have hurt them. They also could have done a peel back sticker to see how many current points the recipient was at.

Key Takeaways
  • Expiration dates and timelines should never be the smallest copy on your postcard. A timeline is what stimulates people to take action now.

Copywriting:
B-
Design:
B+
Offer:
B
Final Grade:
B
Copywriting:
B
Design:
B
Offer:
B
Final Grade:
B
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