Description

MOO has the right idea when it comes to keeping things simple. We can see the offer and headline clearly. We wish this would have had some level of personalization and a stronger call to action on the front. We also added some suggestions to the copy in the copywriting section below.

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One of the most fascinating things about postcard marketing is that they don't have to be perfect to convert. However, most postcards could always be better (this is one of them).


Interested to hear how we’d perfect this postcard for maximum engagement? Message Scout tod

Copywriting

With less copy MOO has to make sure they are capturing attention and driving action. The headline isn't bad, but considering they are targeting business owners, we suggest something like this: "Hi {insert business owner name}, postcards convert x2 better than most marketing channels. Design you next campaign with us and save 20%".

This is relevant info to a business owner. Depending on their business, they probably don't really care if the card can be printed with gold or silver foil. Keep it simple and relevant to the customer.

Design

The simplicity is definitely there. No one is going to get overwhelmed or lost looking at this. Our eyes are drawn to the headline (center of the circle) and becuae of the off theme color we also notice the offer in the top right corner.

If our goal is to grab the attention of the reader and drive action, we want to see some level of personalization (using first name is start), a strong offer (20% works fine), and a call to action. The call to action here is to flip to the backside, but it would be a lot better if there was a QR code that would take them directly to the website and automatically apply 20% off.

Also, we would suggest making the entire copy in the middle bolded to make sure the reader knows how they can make their brand shine (fancy postcards). Without that part bolded, they risk the distracted reader only reading the bolded section, therefore, not getting hooked in.

Offer

It's noticeable and a decent offer. The only recommendation we would make is including a stronger call to action (scan this QR code vs flip to the back for details) and an expiration date to drive urgency.

Key Takeaways
  • It's okay to have a call of action on the front instead of the back. We actually suggest you do that. Have it on both sides and make sure it is straightforward and easy for the reader to follow.
  • Keep the copy relevant to the target audience. Headlines don't have to be clever or cute to convert.
Description

Overall, this isn't an awful card. Now that we see the product image on the back with example cards being sent from studios and galleries, it makes sense why they put in the extra time to make their copy clever and cute.

We like how big this offer is. No one will miss that. The offer could be made stronger my highlighting the expiration date to create urgency.

Copywriting

The copy is pretty solid here. This is a new campaign so they probably didn't have the data, but would've been cool to see a line or bullet point about how postcards with shine convert X amount better.

Design

The simplicity is definitely there. No one is going to get overwhelmed or lost looking at this. Our eyes are drawn to the headline (center of the circle) and becuae of the off theme color we also notice the offer in the top right corner.

If our goal is to grab the attention of the reader and drive action, we want to see some level of personalization (using first name is start), a strong offer (20% works fine), and a call to action. The call to action here is to flip to the backside, but it would be a lot better if there was a QR code that would take them directly to the website and automatically apply 20% off.

Also, we would suggest making the entire copy in the middle bolded to make sure the reader knows how they can make their brand shine (fancy postcards). Without that part bolded, they risk the distracted reader only reading the bolded section, therefore, not getting hooked in.

Offer

The offer code is great. No one will miss that. The expiration date should be bigger.

Key Takeaways
  • It's okay to have a call of action on the front instead of the back. We actually suggest you do that. Have it on both sides and make sure it is straightforward and easy for the reader to follow.
  • Keep the copy relevant to the target audience. Headlines don't have to be clever or cute to convert.
Copywriting:
B-
Design:
B
Offer:
B
Final Grade:
B
Copywriting:
B
Design:
B
Offer:
A-
Final Grade:
B
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