More Grassroots, More Accountability

Description

The front is far above average for a politcal postcard, but the backside really drags the entire promotion down. The imaging would work if he stayed consistent with it through the card. On the front he is going for "man of the people" look with rolled up sleeves and no tie. On the back he has a seemingly fancy suit on in a power stance.

The endorsement by speaker Pelosi is the strongest aspect of the front. It could probably be even more highlighted.

***

This postcard by Austin Hunter is pretty good, but it could be a lot better. Want to know how to optimize your campaign for the highest possible conversion rate?

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Copywriting

Family simple which is good. The headline is predictable political slogan. Because of that, it doesn't evoke that much emotion and make the reader want to flip to the back to read what Austin Hunter is all about.

Design

For a politcal postcard, the front isn't that bad. He has a strong endorsement with Speaker Pelosi's picture. There isn't too much crammed here on the front. And not a lot of political jargon.

Is the picture of him riding the tram supposed to depict him as a man of the people? If so, stay consistent with that messaging on the backside. Too often polictal postcards are so over crammed with multiple messages and cheesy slogans. That's why a lot of them end up in the trash.

Brace yourself for the backside of this card.

Offer

N/A

Key Takeaways
  • If you have a strong endorsement in the politcal world, leverage it heavily! It builds credibility faster than most other teqniques.
  • Keep you messaging/imaging consistent through the card. What do you want the reader to know about you? Pick a 2-3 key themes and stick to them.
Description

This is hard to read through. This is a stereotypical politcal postcard. It looks like this was a page ripped out a book. Who is going to read through any of this?

If the three points in the middle are the things we wants to drive home, make them bullet points! Cut out the copy that no one cares about.

One word. Simplify.

At least he added a QR Code, but also, does anyone know where it leads to?

Copywriting

This is too much. It could all be shortened with some simple bullet points.

His opening paragraph is meant to build credibility, but unless you are very tuned in to the policatal world in San Fransico, you don't know what any of these organizations are: Sister District, Democratic Club, Rock the Congress.

Does he need to explain the DCCC? It certainly helps, but through all of his mission statements the reader is already familiar with what he stands for. This seems like a wasted use of space.

Design

For a politcal postcard, the front isn't that bad. He has a strong endorsement with Speaker Pelosi's picture. There isn't too much crammed here on the front. And not a lot of political jargon.

Is the picture of him riding the tram supposed to depict him as a man of the people? If so, stay consistent with that messaging on the backside. Too often polictal postcards are so over crammed with multiple messages and cheesy slogans. That's why a lot of them end up in the trash.

Brace yourself for the backside of this card.

Offer

N/A

Key Takeaways
  • If you have a strong endorsement in the politcal world, leverage it heavily! It builds credibility faster than most other teqniques.
  • Keep you messaging/imaging consistent through the card. What do you want the reader to know about you? Pick a 2-3 key themes and stick to them.
Copywriting:
B
Design:
B
Offer:
N/A
Final Grade:
B
Copywriting:
D
Design:
D-
Offer:
N/A
Final Grade:
B
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