New Year, More Rewards

Description

The start of each year usually evokes some motivational spirit in everyone. A lot of those new goals and initiatives cost money. Visa is reminding their cardholders that they are still around and offering points through March. So when you go to spend on the things you always do (groceries, dining, and gas) spend it with us.

There isn't a lot that we suggest changing on this postcard. It's a great reminder promotion. Of course personalization works a lot better, but that's what we do so maybe we are a little bias..

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Copywriting

Pretty good headline. Visa is letting you know that just because it's a new year, doesn't mean they have gone anywhere, in fact they have just increased your point earning system.

Not much to change on this card. Everything is clear and simple. Just how it should be.

Design

Designers always have to keep one thing in mind: their audience. This card looks like it is targeting new or younger, female Visa cardholders (coloring and imaging). Essentially the message is "It's a new year, don't forget to use Visa on all your regular purchases because we have a point system!".

The white space is giving good cushion to the two most important things: headline and offer.

Offer

The offer is clear and big. Perfect. No one is going to miss this. If they only scanned, they would at least see the "Earn 5 points". It was a nice touch for them to make sure that was all capitalized.

Key Takeaways
  • This card isn't really about the offer. It's purpose is to remind their customers to use their Visa on the purchases they are already making (groceries, dining, gas)
  • Always keep your audience in mind. This card seems to be targeting young female cardholders and probably converted pretty well
Description

This is textbook Visa. Clean, concise, and consistent. The overall design is very fresh and probably appeals to their target audience. They didn't add too much extra information or another headline/hook because they don't need to. This postcard is being sent to current customers as a reminder to use Visa.

Copywriting

The copy is all straightforward here. The offer is simple. The have all the legal jargon and the bottom that no one will ever read through but they nevertheless keep it on there.

There is no need to add another headline or repeat the front one again because this is being sent to current customers who don't really need a hard sale to start using the Visa. Again, this card is serving as a reminder.

Design

Designers always have to keep one thing in mind: their audience. This card looks like it is targeting new or younger, female Visa cardholders (coloring and imaging). Essentially the message is "It's a new year, don't forget to use Visa on all your regular purchases because we have a point system!".

The white space is giving good cushion to the two most important things: headline and offer.

Offer

5 points on products we all already spend on is a pretty strong offer. Why not use the Visa if none of your other cards are offering incentives?

Key Takeaways
  • This card isn't really about the offer. It's purpose is to remind their customers to use their Visa on the purchases they are already making (groceries, dining, gas)
  • Always keep your audience in mind. This card seems to be targeting young female cardholders and probably converted pretty well
Copywriting:
A
Design:
A
Offer:
A
Final Grade:
A
Copywriting:
A
Design:
A
Offer:
A
Final Grade:
A
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