New Year, New You!

Description

This is a very well designed postcard because your eyes are drawn to everything that matters: the headline, offer, and call to action. All the information you really need about the offer and next steps is covered on the front. At this point, the backside is all bonus material. This card would have easily been in the A+ range if they included some level of personalization.

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Copywriting

No technical jargon, no fine print, this is very clearly written. The headline "New Year, New You!" has definitely been used before, but maybe that's because it sells. The couple lines below that headline could probably be saved for the back because they aren't adding too much value here.

The text in the pink line lets the readers know why they are being contacted. This was probably a blanket campaign sent to everyone in the area excluding their current clients. The new patient special is clear and doesn't have an asterisk leading the reader down to a misrebal fine print paragraph on the back. It even includes the expiration date. That should be a bit more noticeable because it will drive urgency.

All things considered, this is well done.

Design

The bright colors are a little off-putting at first, but this is actually very well designed. What stands out: the headline because of its size ("NOW ACCEPTING NEW PATIENTS"), the offer because black contrasts everything else, the call to action highlighted in green with bolded text at the bottom. Those three things are really what you want you reader to notice.

The imagery works. Everyone is happy showing off their nice teeth. All the text is readable except for the "No Dental Insurance, No Problem!" line. A small critique could be the size of the business logo, but if this is a very reputable dentistry then they could be leveraging their name which is fine.

Offer

We like how this is clear, VERY noticable, and doesn't have an asterisk leading to a long paragraph. It is so much better to have an offer and actually explain what it is on the front instead of saying something like "Special offer: see details on the back!". If it is an attractive offer, that is the hook that will make the reader want to flip to the back. In this case, with the call to action highlighted on the front they may not even need to flip to the back.

The expiration date should be bigger or brighter because it will drive urgency. Besides that this is perfect.

Key Takeaways
  • The readers attention is caught by all the things that matter: the headline, the offer, and the call to action. Take notes people.
  • Having a strong, noticable offer like this and explaining it on the front is beautiful. It is so much stronger than the typical, "Special offer: see details on the back!". The offer should be the thing that hooks the readers into wanting to read the backside and take action. That is very difficult to do if you don't tell the reader what the offer is on the front.
Description

This matches the strength of the front. They didn't waste space by restating anything on the front besides the logo and location which is expected and okay to do. The offer once again is the most noticable thing on the back. The bullet points are effective in sharing a lot of relevant information in as little space/text as possible.

This is a great campaign and probably converted very well.

Copywriting

When most people think about the dentist's office, it doesn't bring around fun memories. The difficult scheduling for something you know you won't enjoy. This headline says otherwise. Trust, comfort, and convenience. That's what Ivy Rose Family Dentistry stands for. The bullet points only include relevant points that a reader would want to know before making a call - perfect.

The offers stand out and are super clear. No one is getting confused after reading through these.

Design

The bright colors are a little off-putting at first, but this is actually very well designed. What stands out: the headline because of its size ("NOW ACCEPTING NEW PATIENTS"), the offer because black contrasts everything else, the call to action highlighted in green with bolded text at the bottom. Those three things are really what you want you reader to notice.

The imagery works. Everyone is happy showing off their nice teeth. All the text is readable except for the "No Dental Insurance, No Problem!" line. A small critique could be the size of the business logo, but if this is a very reputable dentistry then they could be leveraging their name which is fine.

Offer

The offers are clear and actually valuable. They include all the information you would need to know in as few words as possible. Great work here.

Key Takeaways
  • The readers attention is caught by all the things that matter: the headline, the offer, and the call to action. Take notes people.
  • Having a strong, noticable offer like this and explaining it on the front is beautiful. It is so much stronger than the typical, "Special offer: see details on the back!". The offer should be the thing that hooks the readers into wanting to read the backside and take action. That is very difficult to do if you don't tell the reader what the offer is on the front.
Copywriting:
A
Design:
A
Offer:
A+
Final Grade:
A
Copywriting:
A
Design:
A
Offer:
A+
Final Grade:
A
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