Now Hiring San Francisco Bay Area

Description

This isn't the prettiest postcard, but at least the messaging is clear, the text is large, and they are effectively offering something that their audience wants: entry-level employment with the United States Postal Service.

The biggest fix for this postcard would be to eliminate all unnecessary text starting with the list of job titles on the front. Instead, include a link and allow the interested reader to explore the employment opportunities.

***

Contact Scout today to guarantee your next direct mail campaign is on-target.


Copywriting

Don't assume the reader knows what the position is just because you list the titles. We suggest cutting this all out for the sake of simplicity and design, and replacing it with a job link.

Design

This design is bad because it's hard to read! Postcards need to be legible and clear. The image works perfectly, but the text needs to be changed. The different colors aren't efficiently linking anything together. The all caps is unpleasant and underlining that much text undermines the entire point of stressing attention with an underline.

Offer

N/A


Key Takeaways

- Speaks directly to job-searchers with clear messaging.
- Design is substandard. Lots of text in all caps. Spelling error. This would likely convert better if even a little thought was given to the design and formatting of the text.
- Clear call-to-action on the front, but not the back. Usually, the call-to-action lives on the back, and sometimes the front. Would definitely recommend having it on both sides in this case.

Description

There is too much going on here. The messaging isn't clear at all. They should either focus on the benefits of working for USPS, or the requirements they are looking for.

If their goal was to have readers apply then they should have included "Apply Here" in front of the URL on the back.

Copywriting

Why is it in all caps? No one has ever enjoyed reading in ALL CAPS! People also don't enjoy reading in center align.

Design

This design is bad because it's hard to read! Postcards need to be legible and clear. The image works perfectly, but the text needs to be changed. The different colors aren't efficiently linking anything together. The all caps is unpleasant and underlining that much text undermines the entire point of stressing attention with an underline.

Offer
Key Takeaways

- Speaks directly to job-searchers with clear messaging.
- Design is substandard. Lots of text in all caps. Spelling error. This would likely convert better if even a little thought was given to the design and formatting of the text.
- Clear call-to-action on the front, but not the back. Usually, the call-to-action lives on the back, and sometimes the front. Would definitely recommend having it on both sides in this case.

Copywriting:
A-
Design:
D
Offer:
N/A
Final Grade:
C
Copywriting:
C
Design:
C+
Offer:
N/A
Final Grade:
C
Related Postcards
one medical
Final Grade:
C
Great Care Wherever You Are
SF Environment
Final Grade:
B-
Free Pick-Up
SEIU-UHW
Final Grade:
C-
Shame on Stanford Health Care
Glacial Getaways Ski Resort
Final Grade:
B
Book Your Stay for 5 Nights, Get to Ski Free for 4 Days!
SF Democratic Party
Final Grade:
C+
Progressive Leaders That Will Bring the Experience and Activism
The UPS Store
Final Grade:
B+
Protecting Yourself Against Porch Pirates.
Want help on your postcard?
Upload it here and our team will get back to you with improvements!
Want help on your postcard?
Upload it here and our team will get back to you with improvements!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Upload