Peace Came to Earth

Description

This postcard from Emmanuel Lutheran Church is advertising their Christmas services to their local community. They have an illustration that would make it clear to most people what this card is for.

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One of the most fascinating things about postcard marketing is that they don't have to be perfect to convert. However, most postcards could always be better (this is one of them).


Interested to hear how we’d perfect this postcard for maximum engagement? Message Scout today.

Copywriting

"Peace Came To Earth" is a good basic message to let the reader know what the card is about.

Design

The design features some classic Christmas imagery and some large text towards the bottom. The image does a good job of letting the reader know this is a Christian message and will be about Christmas but there is not a whole lot of extra context.

Offer

N/A

Key Takeaways
  • Imagery can give help give context with limited text
Description

The back of the card gives more context to the front with some details about the services and the location of the specific church.

Copywriting

The copy here consists of a few common religious Christmas sayings near the top of the card. This shows the reader what this church is about and gives a small look into what the service might be like. They encourage the reader to join them for their service but are not too pushy which is a good middle ground for this kind of card.

Design

The design features some classic Christmas imagery and some large text towards the bottom. The image does a good job of letting the reader know this is a Christian message and will be about Christmas but there is not a whole lot of extra context.

Offer

There is not really an "offer" on this card but the listing of the services kind of counts for our purposes. They make sure they are fairly large and give all the necessary information.

Key Takeaways
  • Imagery can give help give context with limited text
Copywriting:
C+
Design:
B
Offer:
N/A
Final Grade:
C+
Copywriting:
B-
Design:
B
Offer:
C+
Final Grade:
C+
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