Protecting Yourself Against Porch Pirates.

Description

UPS is trying to educate people about how to protect themselves against people stealing packages off their porch. We like this card but think some personalization would really help take it to the next level. Whether it included the reader's name or some stats about porch pirates in their local area, this would be a great addition.

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Copywriting

The copy starts off great with the headline. People seem to be more worried than ever about "Porch Pirates" so this is some good use of buzzwords to motivate them to keep reading.

However, after this there is no real hook. What are their mailbox services? How do they work? They should expand on these to get the reader interested.

Design

This is a rather simple design splitting the card in half with an image and some copy. The image catches your eye which is followed by a great headline. The spacing of the card is good, they probably could have used slightly bigger fonts for the subtext.

Something we are confused about is using the white text for the "ing" throughout the card. This might be part of a larger campaign.

Offer

There is no real offer on this side of the card. They start off well with the image and headline and fail to even try to get the reader to the next step.

A great way to fix this would be "Learn how to use our secure package acceptance here: (insert QR code)" This is very simple and eliminates any extra steps for the reader to get to your solution to their problem.

Key Takeaways
  • Personalization can take a card to the next level
  • Buzz words in headline will get the reader's attention
  • Make sure to have an offer that is easy for the reader to access
Description

UPS uses the back of this card to expand about their secure mailboxes which we think is a great use of this space. They also include an offer at the bottom of this card to motivate the reader to take the next steps. This is a very plain card but it includes all the right information.

Copywriting

The copy on this side is definitely above average. UPS includes their headline and break it down with scannable bullets below. This is much better than a paragraph of bulk text which can easily intimidate a reader.

Design

This is a rather simple design splitting the card in half with an image and some copy. The image catches your eye which is followed by a great headline. The spacing of the card is good, they probably could have used slightly bigger fonts for the subtext.

Something we are confused about is using the white text for the "ing" throughout the card. This might be part of a larger campaign.

Offer

The size of the offer with the "$50 off" does a great job of getting the reader's attention. However, this really should not be the very last thing on the card. This needs to be at the top or middle so that the reader does not have to go looking for it.

Key Takeaways
  • Personalization can take a card to the next level
  • Buzz words in headline will get the reader's attention
  • Make sure to have an offer that is easy for the reader to access
Copywriting:
B+
Design:
B+
Offer:
C-
Final Grade:
B+
Copywriting:
A
Design:
C
Offer:
B
Final Grade:
B+
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Protecting Yourself Against Porch Pirates.
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