Steven Buss for DCCC 2020

Description

The front of this card is not bad. It has a nice image and fairly clear messaging. The back is where they really missed the mark. Weak tagline, no call to action, and not very readable.

***

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Copywriting

The blanket statement on the last line on the front could've been left out. It doesn't really add anything valuable to the reader.

Design

The front of the postcard is eye-catching and unique. The bilingual text means he is probably blanketing a mass mailing. Ideally, you would know what language your recipients speak and tailor the card from there.

Offer

This card would benefit from a specific call-to-action with regards to getting the reader to vote at a specific location at the date specified on the card.

Key Takeaways

• The key to postcard messaging and design is simplicity! Keep it simple, Steven.

• Bright colors are always fun, especially as a departure when most traditional political candidates use the same old crimson and navy blue over and over and over.

• Always take the time to make the back of your postcard as good as the front. The front of the postcard engages your reader, the back tells them who you are, what you're offering, and what to do next. For this postcard, the front is several orders of magnitude better design-wise than the back.

Description

This side of the card is way, way, wayyy too busy and crowded, and it doesn't tell us as the reader what to do, or what position Steven is running for.

The tag line is weak and predictable. The text below it is the most generic political statement ever.

Copywriting

No call-to-action. No, listing social media accounts and a website does not count.

This postcard should tell us when the election is, and how to prepare. It should give volunteers a link to sign up. It should give people a link to donate. Any of these things would be a great call to action.

Adding that he is a software engineer is interesting. We are not sure what a "pro-housing activist" is. The policies listed give the reader nothing specific or that unique that incentive their support for his running.

Design

The front of the postcard is eye-catching and unique. The bilingual text means he is probably blanketing a mass mailing. Ideally, you would know what language your recipients speak and tailor the card from there.

Offer

No explicit offer. Major missed opportunity squandered trying to overload the card with social proof of associated organizations backing Steven's candidacy.

Key Takeaways

• The key to postcard messaging and design is simplicity! Keep it simple, Steven.

• Bright colors are always fun, especially as a departure when most traditional political candidates use the same old crimson and navy blue over and over and over.

• Always take the time to make the back of your postcard as good as the front. The front of the postcard engages your reader, the back tells them who you are, what you're offering, and what to do next. For this postcard, the front is several orders of magnitude better design-wise than the back.

Copywriting:
A
Design:
A
Offer:
-
Final Grade:
C
Copywriting:
C
Design:
D
Offer:
N/A
Final Grade:
C
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