The Bay Area's Most Advanced Junk Remover

Description

This is an eye-catching design. It's tough looking, memorable, and screams "We don't mind getting our hands dirty".

On the flip side, it's also lacking an offer AND call to action which is a big mistake. People are lazy. That's why piles of junk accumulate! What is going to motivate the reader to say, "This is the weekend I get rid of this pile of trash"? An offer would have been a game changer.

***

This campaign really missed the mark.

Contact Scout today to guarantee your next direct mail campaign is on-target.

Copywriting

It wouldn't hurt to have more content on this side. Instead of saying "advanced junk remover", include the rare types of junk you do remove in a bullet point form.

Design

The imagery is definitely eye-catching. Immediately we think circus strong man, but it still somehow supports their messaging and brand. Basically they are saying Junk Xpress doesn't mind getting their hands dirty.

You can still pull off the simplicity design and include a call to action or offer. They would have just need to shrink the logo and put a single line in or two.

Offer

NA

Key Takeaways
  • Not including an offer automatically drops your conversion rate. There's no hook. Nothing to motivate the reader.
  • If you don't have an offer and are more focused on branding, at least include some benefits that make you different from your competitors and relevant to your consumers.
Description

This side didn't add anything of value for the reader. It isn't exciting or motivating. A weekend promotion (20% off) could have made this headline work.

Copywriting

Weak headline. If they would've had a promotion running just for the weekend maybe it could've worked.

The most valuable line to the customer is the fact they are insured.

Design

The imagery is definitely eye-catching. Immediately we think circus strong man, but it still somehow supports their messaging and brand. Basically they are saying Junk Xpress doesn't mind getting their hands dirty.

You can still pull off the simplicity design and include a call to action or offer. They would have just need to shrink the logo and put a single line in or two.

Offer

NA

Key Takeaways
  • Not including an offer automatically drops your conversion rate. There's no hook. Nothing to motivate the reader.
  • If you don't have an offer and are more focused on branding, at least include some benefits that make you different from your competitors and relevant to your consumers.
Copywriting:
C+
Design:
B-
Offer:
NA
Final Grade:
B-
Copywriting:
C
Design:
C
Offer:
NA
Final Grade:
B-
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