The most comfortable mattresses, now with a store to match

Description

Simplistic design that is consistent with Casper's mission (make buying beds easy). They are promoting a new location that is presumably close to the reader. Even though the imagery doesn't have a bed anywhere in it, it still holds a tone comfort and cleanliness further promoting the Casper brand (as stated in the headline).

The offer is appealing (up to $200 off), but not highlighted or bolded at all. If you use and offer as a hook to draw the reader in and drive action, make sure there is no way they can miss it.

***

This postcard by Casper is pretty good, but it could be even better. There are a couple more ways we would improve this postcard, to optimize for the highest possible conversion rate.

Curious to find out more? Message Scout today.

Copywriting

The headline is straightforward and leaves no room for misinterpretation. We have great beds, and now a store near you.

The offer (up to $200 off) blends in with the new location which isn't great. That should definitely be standing out along with the headline. If the location is close to the reader's address, that should also be stressed. Make sure they know it's a personalized card.

"Hey John, [insert headline] ... come check out our location X minutes from you and get up to $200 off!"

Design

Clean and simple design that gets the point across without confusing the reader. Great. They don't show a bed in the image but it still conveys the message of what they stand for: comfort, clean, simple. It helps their brand is very recognizable thanks to all of the marketing they have done.

One small edit that could be made is removing the business logo in the top left becuase they have standing out in the image.

Offer

The offer is appealing (up to $200 off), but not highlighted or bolded at all. If you use and offer as a hook to draw the reader in and drive action, make sure there is no way they can miss it.

Key Takeaways
  • Casper has done a great job staying consistent with their messaging. When you think of Casper, you think comfortable, clean, simply and easy. Everything from their copy to imagery points in that direction.
  • The offer is typically the hook to all advertisements. If there is one thing you want the reader to see it is the offer. Make sure you design the card with that in mind. You can see here that it is hidden in a paragraph. At least have it highlighted or bolded.

Description

Buying a bed should be a comfortable experience. At Casper's Sleep Shops, it will be. They have redesigned the mattress store experience and stayed consistent with that messaging. There's no pressure, plenty of privacy, and you can even bring it back after three months. The copy is short, concise, and most importantly relevant to the reader.

One small critique is making sure the expiration date is noticeable. The exp. date is your tool to create urgency.

Copywriting

As the headline insinuates, Casper doesn't have mattress stores, they have 'Sleep Shops" where you can take as many test naps as you want. They reinvented the sleep store business by offering benefits like the ones the listed on the left. This tone is going to shock that many readers, but it is doing an excellent job of further establishing their brand and mission. The bullet points are simple and sharing only relevant details to the reader. They also add some humor, "Sleep Specialists provide you with answers (and bedtime stories)". This adds some personality to a seemingly very big business.

The right side of the card is just as clear and concise as the left. The list their two offers and a the call to action in a slightly bigger font than what they used on the opposite side. That is how it should be. It is your responsablilty to make sure the reader can never miss the offer and call to action.

Design

Clean and simple design that gets the point across without confusing the reader. Great. They don't show a bed in the image but it still conveys the message of what they stand for: comfort, clean, simple. It helps their brand is very recognizable thanks to all of the marketing they have done.

One small edit that could be made is removing the business logo in the top left becuase they have standing out in the image.

Offer

Casper beds (like all nice mattresses) are pretty expensive. This deal is probably not even 10% off and that's why they chose to use the dollar about vs the percentage off. It seems like more than it is.

The best thing about the offer is that it is bolded and big compared to the rest of the font. The flip side of this card should have done the same thing.

Key Takeaways
  • Casper has done a great job staying consistent with their messaging. When you think of Casper, you think comfortable, clean, simply and easy. Everything from their copy to imagery points in that direction.
  • The offer is typically the hook to all advertisements. If there is one thing you want the reader to see it is the offer. Make sure you design the card with that in mind. You can see here that it is hidden in a paragraph. At least have it highlighted or bolded.

Copywriting:
A
Design:
A
Offer:
A-
Final Grade:
A
Copywriting:
A
Design:
A
Offer:
A-
Final Grade:
A
Related Postcards
one medical
Final Grade:
C
Great Care Wherever You Are
SF Environment
Final Grade:
B-
Free Pick-Up
SEIU-UHW
Final Grade:
C-
Shame on Stanford Health Care
Glacial Getaways Ski Resort
Final Grade:
B
Book Your Stay for 5 Nights, Get to Ski Free for 4 Days!
SF Democratic Party
Final Grade:
C+
Progressive Leaders That Will Bring the Experience and Activism
The UPS Store
Final Grade:
B+
Protecting Yourself Against Porch Pirates.
Want help on your postcard?
Upload it here and our team will get back to you with improvements!
Want help on your postcard?
Upload it here and our team will get back to you with improvements!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Upload