Tyra Fennell for DCCC 2020

Description

This design certainly sets itself apart from other political campaigns, but almost blends in with a concert/event advertisment. Both the color scheme and multiple 'pop' fonts don't make a lot fo sense for a campaign because this style appeals to younger kids. Not to people 18+ who want to vote.

We do love the big QR Code and the leverage of Pelosi's picture for the endorsement (image recognition for those who forget names but never faces- she is always on tv).

We would suggest to make the 'vote by' date a log more prominent, unless the real goal of this promotion was to raise money (view the blue banner at the bottom). Either way it couldn't hurt.

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Copywriting

The headline "Working to Deliver the Promise of a Better San Francisco" is very weak and generic for a politcal campaign. "Working to deliver the promise" is a bit repetitive and doesn't establish a tone of power. It would be better to say Fennell IS delivery a better San Fransisco.

Design

There are some good features of this postcard, and some weird ones. Starting with the good, the image of Tyra agains the recognizable San Franciso skyline is perfect. It's front and center with her name, "Vote", and the date of when to vote by. We also like the easily spotted QR Code making it easier for supporters to contribute.

The "endorsed by" image is great because Nancy Pelosi is a strong endorsement people may not know the name but have probably seen her on the news channel.

Taking a step back, the first thing your eyes see is the bright colors and 'pop' font. Actually, there is a lot of fonts and colors going on here. This isn't a typical politcal postcard and maybe that was th goal. But this almost looks like one of those advertisements for a college concert that gets shoved in your car wiper while you're at lunch. Nancy Pelosi could be the guest artist.

They might of been targeting first or second year voters, but the color scheme seems much younger.

Offer

N/A

Key Takeaways
  • Your design should support and even bolster your messaging. It confusing to have a serious message like "vote for me or donate to my campaign" buried in colors and fonts that are frequently used to promote kid concerts and events
  • The QR Code and bottom blue banner are excellent steps towards making the call to action as easy as possible for the reader to follow
Description

Honestly, compared to most poetical postcards that include a small novel on the backside, this is rockin. It repeats the same info as the front. It definitely continues the 'pop' theme, even more extreme with the black background.

Fennell could have deleted the top paragraph and listed three bullet points of social/politcal issues she is hoping to solve. The "Tyra Fennell is an a part.." doesn't add anything and has the small error of including "an".

Copywriting

The error of the including "an" int eh first line is pretty noticeable. This first paragraph doesn't really serve any strong purpose or add to her persona/resume. Also the "..." after "San Fransico and" is a weird transition back to her name.

Design

There are some good features of this postcard, and some weird ones. Starting with the good, the image of Tyra agains the recognizable San Franciso skyline is perfect. It's front and center with her name, "Vote", and the date of when to vote by. We also like the easily spotted QR Code making it easier for supporters to contribute.

The "endorsed by" image is great because Nancy Pelosi is a strong endorsement people may not know the name but have probably seen her on the news channel.

Taking a step back, the first thing your eyes see is the bright colors and 'pop' font. Actually, there is a lot of fonts and colors going on here. This isn't a typical politcal postcard and maybe that was th goal. But this almost looks like one of those advertisements for a college concert that gets shoved in your car wiper while you're at lunch. Nancy Pelosi could be the guest artist.

They might of been targeting first or second year voters, but the color scheme seems much younger.

Offer

N/A

Key Takeaways
  • Your design should support and even bolster your messaging. It confusing to have a serious message like "vote for me or donate to my campaign" buried in colors and fonts that are frequently used to promote kid concerts and events
  • The QR Code and bottom blue banner are excellent steps towards making the call to action as easy as possible for the reader to follow
Copywriting:
B-
Design:
C
Offer:
N/A
Final Grade:
B-
Copywriting:
B-
Design:
B-
Offer:
N/A
Final Grade:
B-
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