Vote Mick

Description

For a political postcard, this is very good. It's a nice image and we aren't getting more context of info than we need on the front. Name, party/position he is running for, and slogan. The slogan could be stronger (capture more attention), but this is a solid formula for any politcal campaign.

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Copywriting

Simplicity is great here. The only change we would make is to the slogan on the bottom. This line about being the next leader or the leader that San Fransico needs has been used 1,000 times before. It's not the worst one we have seen, but it lacks creativity.

Design

Nice picture (kept it consistent with the back) and simple messaging. Perfect.

We don't have to search for which committee he is running for and it was a clever move on his part to make "Vote Mick" the largest text on the front. It's short and easy to remember.

Offer

N/A

Key Takeaways
  • Very simple for a political postcard- great!
  • Not forcing any unwanted information onto the reader (unlike most other politcal campaigns)
  • Imaging is consistent with the back
Description

The overall design is very consistent which is nice, but Mick fell into the same trap most politcal campaigners do. People don't want to read through a page of words on a postcard. Condense into bullet points then add a section about scrolling through his instagram videos to hear his thoughts in depth on XYZ topic.

He has some serious endorsements here, but doesn't seem to levering them to the fullest extent.

The reason we send postcards is to drive action. With that in mind, Mick probably would have benefited from making the "vote before" label bigger or in a different color that would really stand out. He could have also put a note under the QR Code explaining that it links to a voting page or poll.

Copywriting

The "about me" section below his picture could make a stronger statement. All politcal candidates list the orgs they are involved in. Maybe write an actual bio that readers could relate to? Stay on theme with being raised in San Fransico: favorite restaurant, beach, etc.

The copy under the three points isn't poorly written, but who is taking the time to read this postcard top to bottom? There is too much going on. Condense into bullet points.

Design

Nice picture (kept it consistent with the back) and simple messaging. Perfect.

We don't have to search for which committee he is running for and it was a clever move on his part to make "Vote Mick" the largest text on the front. It's short and easy to remember.

Offer

N/A

Key Takeaways
  • Very simple for a political postcard- great!
  • Not forcing any unwanted information onto the reader (unlike most other politcal campaigns)
  • Imaging is consistent with the back
Copywriting:
B+
Design:
B+
Offer:
N/A
Final Grade:
COMING SOON
Copywriting:
B-
Design:
B-
Offer:
N/A
Final Grade:
COMING SOON
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