Sick of Standing in Pharmacy Lines? So Are We!

Description

Pretty standard postcard from a "same-day delivery pharmacy". The best thing they do is list the three benefits clearly and consicely making them very readable.

It's better than average for the medical industry, but probably won't catch the attention of a distracted reader flipping through their mail. Especially considering that low of an offer.

***

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Copywriting

Solid copy. Communicates NimbleRX's value prop effectively. "Same Day Delivery Pharmacy" would read better if delivery and pharmacy were swapped.

The sentences are short. The language is clear, and scans easily.

Design

The company logo is a too big. No one cares who you are, just tell the reader what you can solve.

No reason to bold "so are we". The attention needs to be focused on the sentence before that and the offer.

Pencils? The imagery is a little off.

Three features of the service is very readable.

Offer

N/A

Key Takeaways

Nice information hierarchy and headline here. If you are going to effectively reach your target audience, you must make your value proposition and features extremely clear for them.

Description

Here, we essentially have a six-question FAQ section, and a coupon code. Great information hierarchy, supremely readable. However, the call to action is confusing. There is no clear direction on where to go after the $10 offer.

Copywriting

The copywriting is straightforward and readable, but again, are all these bullet points necessary? Filter down to the three biggest customer questions.

Design

The company logo is a too big. No one cares who you are, just tell the reader what you can solve.

No reason to bold "so are we". The attention needs to be focused on the sentence before that and the offer.

Pencils? The imagery is a little off.

Three features of the service is very readable.

Offer

We could safely say that a $10 coupon code might be enough to motivate readers to try NimbleRX. It all comes down to cashflow, cost of acquisition and the lifetime-value of the customer to NimbleRX, but here at Scout, we would encourage them to experiment with being more generous with the coupon amount, and to see how that affects conversions.

Also, where is the expiration date?

Key Takeaways

Nice information hierarchy and headline here. If you are going to effectively reach your target audience, you must make your value proposition and features extremely clear for them.

Copywriting:
B
Design:
B
Offer:
N/A
Final Grade:
B
Copywriting:
A
Design:
B
Offer:
C-
Final Grade:
B
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