Description

This card has some fatal design flaws. Chiefly, even though there isn't a lot of copy, this card isn't easy to scan. They needed to add white space between the headline and images. They also should have featured images/clothing that make sense for a summer promotion. All caps for text is never fun to read and the offer should have an expiration date.

***

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Copywriting

The messaging isn't exactly clear here due to the incongruity between the headline and the images. This is a summer promotion as the "warm up" insinuates.

An informative and personalized headline would have served them better here: "Tommy, this month you Visa card will earn 5 additional points to ever $1 spent on XYZ category".

Design

Unlike the other Visa promotions we've analyzed, this one actually has images of the brands with products instead a lone logo. It could have been a great move, and probably is still better than just having brand logos without images, but we have to wonder why the images don't go along with the messaging. This is a summer campaign (sent in June). It would make more sense to replace the first three (GAP, Banana Republic, OLD NAVY) images with summer clothes and scenes.

The all caps font is never fun to read. There should also be some white space between the headline and images.

Offer

What is the relationship between the images and the offer? The offer specifies gas, groceries, and dining, but nothing about shopping at the brands pictured above.

This needs be clearer all around. How long does the deal last? One month? For the summer?

The only thing Visa got right was making sure the offer was unmissable.

Key Takeaways
  • "Warm up to these rewards" then featuring three pictures of people bundled up for a NYC winter doesn't add up. This is an example of unclear messaging.
  • The offer is big and not going to be missed which is great, but it doesn't include any timeline/exp date or list clothing as point category. That's confusing to the reader after you show them several images of clothing brands.
Description

Nothing about this really motives the reader to go spend. VISA sends enough of these that it starts to act as a reminder that you own a visa and could use it to earn points. While that probably works for a massive company like VISA, there is still so much room for imporvement in the copy, design, and offer.

Copywriting

The copy is fairly informative here, but could still be clearer. Imagine if they had a headline like, "Tommy, this month you Visa card will earn 5 additional points to ever $1 spent on XYZ category", then bullet points to hit each specification.

  • Offer is active through June 30 (bolded)
  • Redeem rewards across your favorite brands
  • Contact X for questions

It could be that simple and work.

Design

Unlike the other Visa promotions we've analyzed, this one actually has images of the brands with products instead a lone logo. It could have been a great move, and probably is still better than just having brand logos without images, but we have to wonder why the images don't go along with the messaging. This is a summer campaign (sent in June). It would make more sense to replace the first three (GAP, Banana Republic, OLD NAVY) images with summer clothes and scenes.

The all caps font is never fun to read. There should also be some white space between the headline and images.

Offer

The expiration date is bolded here but still could be bigger. We would even tie it into the headline or right below in the main copy section.

Key Takeaways
  • "Warm up to these rewards" then featuring three pictures of people bundled up for a NYC winter doesn't add up. This is an example of unclear messaging.
  • The offer is big and not going to be missed which is great, but it doesn't include any timeline/exp date or list clothing as point category. That's confusing to the reader after you show them several images of clothing brands.
Copywriting:
C
Design:
C
Offer:
C+
Final Grade:
C+
Copywriting:
C+
Design:
C
Offer:
C+
Final Grade:
C+
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