We're Thrilled to Welcome You Back!

Description

This postcard by Macy's intends to let consumers know that they are starting to reopen their retail stores since adjusting to COVID. They showcase the different products they offer and mention a special offer that we are assuming will be on the back of the card. Macy's has a huge headline that could use some personalization.

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Copywriting

There is not a whole lot of copy to break down on the front of this card. They are welcoming customers back, but back from what? Maybe some context of COVID or personalization would help make this message clearer.

They also mention to check to see if your local Macy's is open. This would be much better if they only sent these to areas with stores already open and slightly changed to messaging to fix that.

Design

The design does a good job of showing the variety of products Macy's has to offer. The spacing is great across the card and the colors of the images and headline pop against the plain background.

Macy's keeps it simple but the size of the headline is questionably large. However, it does entice the reader and make them continue reading down the left side.

Offer

The offer on the front of this post card is very vague. The offer is on the back but the card should explicitly say that since that is the case. Macy's refers to the reader as "friends and family" in the offer but there is no personalization in the card. Adding the readers name to the offer or headline would go a long way here.

Key Takeaways
  • Basic design with colorful images and text can make the postcard pop
  • Personalization helps with conversions
  • Have the size of fonts balance out

Description

The back of this postcard really dives into the offers that were discusses on the front side. It is simple and gets right to the point. They continue with the same Macy's red fonts and design to continue from the front.

Copywriting

Macy's uses classic retail copy for the back side of this card. The expiration date of the offer right above the bolded offer followed by the specifics of the offer does everything it needs to do.

This is basic but gets the job done. At the bottom they do a good job of enticing the reader to look for more offers in their "wallet" and how to find them.

Design

The design does a good job of showing the variety of products Macy's has to offer. The spacing is great across the card and the colors of the images and headline pop against the plain background.

Macy's keeps it simple but the size of the headline is questionably large. However, it does entice the reader and make them continue reading down the left side.

Offer

The two main offers are also the two biggest pieces of text which is perfect. They draw the readers eyes to them and have deadlines and explanations right above and below them.

This is a text book retail store offer and should motivate people to come back into the store.

Key Takeaways
  • Basic design with colorful images and text can make the postcard pop
  • Personalization helps with conversions
  • Have the size of fonts balance out

Copywriting:
B
Design:
A-
Offer:
B-
Final Grade:
B
Copywriting:
B
Design:
B+
Offer:
A
Final Grade:
B
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