Your Most Reliable Renter

Description

Bungalow put together a pretty clean postcard here. The design is on brand and simple. The bullet points are all super relevant and appealing for someone looking to rent out a property. The "featured in" section creates credibility off the bat.

They could have benefited from a stronger offer and immediate call to action. The "see back for details" leaves one more step between the reader and the action you want them to take.

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Copywriting

The best aspect of the copy here is the "Rent to Bungalow and you get" section. All three of those points would highly relevant and appealing to someone looking to rent out a property.

Design

Good qualities of this design include the readability (bullet points and good colors attracting attention in the right places), the "As featured in" section (builds credibility), and the imagery (not too distracting). We also like the size of their logo.

They have the right idea of making sure there is a distinct offer on the front, but we never like seeing an offer that doesn't actually include any details. No one wants to flip to the back. That adds an unnecessary step on the reader's end. That step takes them one further away from action.

Offer

The "see back for details" strategy is not as effective as an offer on the front that actually explains the offer and includes an urgency driver (ex. expiration date).

Key Takeaways
  • Bullet points featuring relevant and applealing value adds to the target audience are always great. They are quick to read and cover a lot of information.
  • If you have brands that you can feature like WSJ, Bloomberg, etc. to build credibility do it.
  • "See back for details" is a lazy offer. An offer is a hook. You don't want your attention grabber on the backside.
Description

We like the consistent messaging between the front and back. The colors are the same, they aren't throwing another headline at the reader, and the kept the short list format to convey valuable info in the shortest way possible.

Copywriting

Short, informative, and simple. That's the name of the game in a world where people have shortened attention spans.

Design

Good qualities of this design include the readability (bullet points and good colors attracting attention in the right places), the "As featured in" section (builds credibility), and the imagery (not too distracting). We also like the size of their logo.

They have the right idea of making sure there is a distinct offer on the front, but we never like seeing an offer that doesn't actually include any details. No one wants to flip to the back. That adds an unnecessary step on the reader's end. That step takes them one further away from action.

Offer

The weak spot in this postcard is "why now?". Why should the reader take action. Let's say you have an apartment that you could lease out, but you are using it right now for storage. An effective postcard would make you want to move your storage elsewhere and start renting with Bungalow ASAP.

They could have had an urgency driver like an expiration date and included a number to stimulate action: "Our customers make an average of $X per month!".

Key Takeaways
  • Bullet points featuring relevant and applealing value adds to the target audience are always great. They are quick to read and cover a lot of information.
  • If you have brands that you can feature like WSJ, Bloomberg, etc. to build credibility do it.
  • "See back for details" is a lazy offer. An offer is a hook. You don't want your attention grabber on the backside.
Copywriting:
A-
Design:
A-
Offer:
C
Final Grade:
B+
Copywriting:
A-
Design:
A-
Offer:
C
Final Grade:
B+
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