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Growth Marketing

Chatbots for B2B Marketing: How to Master Chatbot Marketing in 2021

Chatbots are a huge part of the digital marketing landscape across all sectors. Here's how to master chatbots for B2B marketing in 2021.

How to Personalize Cold Outbound by Pain (Not Persona)

Scout's definitive guide to creating cold outbound emails that resonate with your prospects, at scale.

The Future of Marketing Gets Personal: A Compelling Glimpse of What’s Coming.

Marketers know that personalization is the key to delivering a great user experience – regardless of what industry you’re in. According to Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences...

The Challenges of Marketing Personalization: Not Easy, But Worth It

The truth is that marketing personalization has never been easy - but that doesn't mean it should be avoided altogether! In this post, we answer your most pressing questions about marketing personalization, covering how to scale personalized marketing, how to segment your targeted audiences, and how to do personalization without coming across as "creepy".

Spinning Your Wheels With Facebook Ads? Here Are Some Effective Ideas to Help Make Your Facebook Ads Take Off!

Do you even use retargeting, bro? Keep reading for a complete rethink on Facebook ads, and why many Facebook marketing strategies fail. Hint: Always be testing.
Direct Mail

Direct Mail Advertising Costs: Is Direct Mail Right For You?

Direct mail advertising costs are best calculated based on the lifetime value of your customer and your return on investment.

Direct Marketing with Results: Scout's 25 Cent Postcard Program

Direct marketing directly markets products/services to buyers. An effective direct marketing strategy will increase your return on investment (ROI)...

Business Marketing with Physical Media in the Digital Age

In this digital age, most businesses do a lot of marketing on the internet. For example, businesses send people millions of emails every day...

Make EDDM Cost Less by Working with Scout

Learn how to make business's EDDM campaign affordable without sacrificing quality.

Join Our Free Direct Mail Marketing Group

Welcome to, or welcome back to the Scout Blog. We've been so busy chatting up direct mail on our direct mail marketing group on Facebook that we haven't updated the blog. I'm so sorry! But I wanted to talk to you about what we've been up to on Facebook.
Postcard Marketing

Four Reasons Why Scout Studio is The Best Postcard Marketing System Available Today

Yes, as a matter of fact, we ARE biased. That said, building Scout Studio came out of our own frustration with available postcard marketing systems available at the time. No one else had built what we wanted, so we took it upon ourselves to build Scout Studio, to make it easy, and idiot-proof to send high-conversion postcard campaigns!