Scout's definitive guide to creating cold outbound emails that resonate with your prospects, at scale.

Marketers know that personalization is the key to delivering a great user experience – regardless of what industry you’re in. According to Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences...

Companies ask us, "How do I get a good return on Facebook ad spend?". Read more to learn why you should(or shouldn't) consider using fb ads for your next campaign.

Do you even use retargeting, bro? Keep reading for a complete rethink on Facebook ads, and why many Facebook marketing strategies fail. Hint: Always be testing.

Balancing automation and personalization is tricky. We want to speak to every prospect individually, AND simultaneously. Success Valley's guide gives key insights.

Personalization in marketing is ramping up. In 2020, more than 50% of consumers expect it. How can you implement automated, customized messages? Read more.

Daily, consumers are forced to deal with a non-stop tide of spam. This article from Valpak lists 7 reasons direct mail is an ideal way for SMBs to reach customers.

Personalization has been a marketing trend for nearly 20 years. The 2020's will be the era of hyper-personalization. Not familiar with the term? Keep reading.

Cable TV marketing is obsolete. It still exists – for now. Are you trying to get your direct mail offer in front of target customers? Try this one simple trick...

If you know Scout, you know that there's one thing in particular that we do really, really well. No, it's not just direct mail marketing. Read on to find out.