Scout's definitive guide to creating cold outbound emails that resonate with your prospects, at scale.

Marketers know that personalization is the key to delivering a great user experience – regardless of what industry you’re in. According to Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences...

The truth is that marketing personalization has never been easy - but that doesn't mean it should be avoided altogether! In this post, we answer your most pressing questions about marketing personalization, covering how to scale personalized marketing, how to segment your targeted audiences, and how to do personalization without coming across as "creepy".

Do you even use retargeting, bro? Keep reading for a complete rethink on Facebook ads, and why many Facebook marketing strategies fail. Hint: Always be testing.

Direct mail advertising costs are best calculated based on the lifetime value of your customer and your return on investment.

Direct marketing directly markets products/services to buyers. An effective direct marketing strategy will increase your return on investment (ROI)...

In this digital age, most businesses do a lot of marketing on the internet. For example, businesses send people millions of emails every day...

Every Door Direct Mail (EDDM) is a marketing strategy that helps you target the homes that fit your audience...

Welcome to, or welcome back to the Scout Blog. We've been so busy chatting up direct mail on our direct mail marketing group on Facebook that we haven't updated the blog. I'm so sorry! But I wanted to talk to you about what we've been up to on Facebook.

So, I'm biased because I made the best postcard marketing system. So take this blog with a grain of salt as I am writing about the product we built. But, it came out of our own frustration. We made it because we couldn't find anyone else who was doing it.

Sometimes the biggest obstacle to getting started on a postcard campaign is choosing your printing service. If you caught our deep...