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EDDM

The Definitive Guide to EDDM

The definitive guide to USPS EDDM in 2021. Learn if EDDM is right for you and how to execute a campaign effectively for higher conversion. Other topics covered include: time and money savings tips, design/size, best targeting tools, EDDM Retail vs. EDDM BMEU, and how to manage your campaign.
Postcard Marketing

Bed Bath & Beyond's Famous Postcard: Scout Case Study

In postcard marketing, a big simple, offer is usually best. Bed, Bath and Beyond are masters. "Don't split your message!" and other key takeaways in this post.
Direct Mail

Is Direct Mail Marketing Effective in 2021?

If you’re asked to list off 3 modern marketing tactics, you would probably include channels like social media (Facebook and Twitter)...
Direct Mail

What to Think About Before Buying a Direct Mail List

Are you thinking about buying consumer direct mail lists to target potential customers? The very first, and indeed the most important, thing you must consider is how you will get this list and who you will target. While you'll likely struggle a lot with the who piece, you ma...
Direct Mail

The 7 Best Real Estate Direct Mail Marketing Tools

The market for real estate direct marketing tools is booming. With so many options available, it can be just as hard to pick a tool as to start a campaign. From targeting to printing and design, it can be hard to keep track of it all–let alone the good tools. We’ve removed the guesswork by organizing the biggest...
Postcard Marketing

Why NOT To Use a Word Template for Postcard Design

Word postcard templates are slow and hard to use without a designer. Designers are expensive. Scout Studio is a platform that allows you to design postcards with templates for free.
Postcard Marketing

6 Reasons Why Direct Mail Still Works in 2021

You've heard the rumors and excuses before: Direct mail is outdated. It doesn't work. It's too expensive. No one even reads their mail anymore…and so on. The list is nearly endless .‍But here's some advice you've never heard: don't believe everything you read on the internet.
Postcard Marketing

How to Use Personalization in Real Estate Postcards

If you’re reading this article, then there’s a solid chance that you’re either a realtor or you’re employed by one. Regardless...
Postcard Marketing

Nextdoor's A+ Postcard with Sneaky Tactics

Personalization is the secret sauce that makes Nextdoor's customized user verification postcards so freakin' good. In this post, we break down how that works, so that you can copy Nextdoor's tactics for your own direct mail marketing campaigns.
Direct Mail

3 Questions to Ask Before Buying a Direct Mail List

You probably just Googled, "buy direct mail list" and were looking to shop for a list. But, you should consider if a direct mail campaign is appropriate for you first. I run a company that is built on direct mail, but there are tons of people I tell not to run a direct mail campaign...