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Personalization

How to Personalize Cold Outbound by Pain (Not Persona)

Scout's definitive guide to creating cold outbound emails that resonate with your prospects, at scale.
Personalization

The Future of Marketing Gets Personal: A Compelling Glimpse of What’s Coming.

Marketers know that personalization is the key to delivering a great user experience – regardless of what industry you’re in. According to Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences...
Personalization

The Challenges of Marketing Personalization: Not Easy, But Worth It

The truth is that marketing personalization has never been easy - but that doesn't mean it should be avoided altogether! In this post, we answer your most pressing questions about marketing personalization, covering how to scale personalized marketing, how to segment your targeted audiences, and how to do personalization without coming across as "creepy".
Personalization

Spinning Your Wheels With Facebook Ads? Here Are Some Effective Ideas to Help Make Your Facebook Ads Take Off!

Do you even use retargeting, bro? Keep reading for a complete rethink on Facebook ads, and why many Facebook marketing strategies fail. Hint: Always be testing.
Direct Mail

Direct Mail Advertising Costs: Is Direct Mail Right For You?

Direct mail advertising costs are best calculated based on the lifetime value of your customer and your return on investment.
EDDM

Direct Marketing with Results: Scout's 25 Cent Postcard Program

Direct marketing directly markets products/services to buyers. An effective direct marketing strategy will increase your return on investment (ROI)...
Personalization

Business Marketing with Physical Media in the Digital Age

In this digital age, most businesses do a lot of marketing on the internet. For example, businesses send people millions of emails every day...
EDDM

Make EDDM Cost Less by Working with Scout

Every Door Direct Mail (EDDM) is a marketing strategy that helps you target the homes that fit your audience...
Personalization

Join Our Free Direct Mail Marketing Group

Welcome to, or welcome back to the Scout Blog. We've been so busy chatting up direct mail on our direct mail marketing group on Facebook that we haven't updated the blog. I'm so sorry! But I wanted to talk to you about what we've been up to on Facebook.
Postcard Marketing

This is Why Scout is The Best Postcard Marketing System

So, I'm biased because I made the best postcard marketing system. So take this blog with a grain of salt as I am writing about the product we built. But, it came out of our own frustration. We made it because we couldn't find anyone else who was doing it.
Direct Mail

How to Build A Direct Mail Printing Price Comparison

Sometimes the biggest obstacle to getting started on a postcard campaign is choosing your printing service. If you caught our deep...