The definitive guide to USPS EDDM in 2021. Learn if EDDM is right for you and how to execute a campaign effectively for higher conversion. Other topics covered include: time and money savings tips, design/size, best targeting tools, EDDM Retail vs. EDDM BMEU, and how to manage your campaign.

The 5 biggest price-influencing factors in printers are: EDDM vs. Select Addresses, Postage options, Specifications and Printing Process Quantity or Price Structure, and Personalization and Technology. This guide will walk you through factors of each and help you identify which printer is best for you.

Buying the right direct mail list has a major impact on conversion rate. Two of the biggest keys is to first understand the type of list you are buying and who your target audience is.

If you’re asked to list off 3 modern marketing tactics, you would probably include channels like social media (Facebook and Twitter)...

Sometimes the biggest obstacle to getting started on a postcard campaign is choosing your printing service. If you caught our deep...

You probably just Googled, "buy direct mail list" and were looking to shop for a list. But, you should consider if a direct mail campaign is appropriate for you first. I run a company that is built on direct mail, but there are tons of people I tell not to run a direct mail campaign...

Yes, as a matter of fact, we ARE biased. That said, building Scout Studio came out of our own frustration with available postcard marketing systems available at the time. No one else had built what we wanted, so we took it upon ourselves to build Scout Studio, to make it easy, and idiot-proof to send high-conversion postcard campaigns!

The market for real estate direct marketing tools is booming. With so many options available, it can be just as hard to pick a tool as to start a campaign. From targeting to printing and design, it can be hard to keep track of it all–let alone the good tools. We’ve removed the guesswork by organizing the biggest...

Direct mail advertising costs are best calculated based on the lifetime value of your customer and your return on investment.

Direct mail is a force in marketing, even in today's digital economy. (Hint: we’ve writtena lot about direct mail marketing'simpact ourselves.) Direct mail certainly has a lot of potential when it’s done right, especially when supported by direct mail apps. The potential reach of direct mail is enormous on its own. Households with...