I want to read about:
Row of mailboxes
Direct Mail

Think About This Before Buying a Direct Mail List

Buying the right direct mail list has a major impact on conversion rate. Two of the biggest keys is to first understand the type of list you are buying and who your target audience is.
Row of mailboxes
Direct Mail

How to Choose the Right Direct Mail Printer

The 5 biggest price-influencing factors in printers are: EDDM vs. Select Addresses, Postage options, Specifications and Printing Process Quantity or Price Structure, and Personalization and Technology. This guide will walk you through factors of each and help you identify which printer is best for you.
Row of mailboxes
EDDM

The Definitive Guide to EDDM

The definitive guide to USPS EDDM in 2021. Learn if EDDM is right for you and how to execute a campaign effectively for higher conversion. Other topics covered include: time and money savings tips, design/size, best targeting tools, EDDM Retail vs. EDDM BMEU, and how to manage your campaign.
Row of mailboxes
Direct Mail

How to Build A Direct Mail Printing Price Comparison

Sometimes the biggest obstacle to getting started on a postcard campaign is choosing your printing service. If you caught our deep...
Row of mailboxes
Direct Mail

Skyrocket Your Conversions With These Direct Mail Apps

Direct mail is a force in marketing, even in today's digital economy. (Hint: we’ve writtena lot about direct mail marketing'simpact ourselves.) Direct mail certainly has a lot of potential when it’s done right, especially when supported by direct mail apps. The potential reach of direct mail is enormous on its own. Households with...
Row of mailboxes
Postcard Marketing

Four Reasons Why Scout Studio Outperforms the Best Postcard Marketing Systems

Yes, as a matter of fact, we ARE biased. That said, building Scout Studio came out of our own frustration with available postcard marketing systems available at the time. No one else had built what we wanted, so we took it upon ourselves to build Scout Studio, to make it easy, and idiot-proof to send high-conversion postcard campaigns!
Row of mailboxes
Direct Mail

3 Questions to Ask Before Buying a Direct Mail List

You probably just Googled, "buy direct mail list" and were looking to shop for a list. But, you should consider if a direct mail campaign is appropriate for you first. I run a company that is built on direct mail, but there are tons of people I tell not to run a direct mail campaign...
Row of mailboxes
Direct Mail

Scout Case Study: Chase Win-Back Campaign

Chase sends tons of mail and they make a perfect case study for what makes for great direct mail marketing campaigns. I recently switched over to a newcredit card, but Chase wanted to remind me of the benefits I left behind with my previous card. Here's how they use direct mail marketing to get me to reengage...
Row of mailboxes
Direct Mail

How to Compare Direct Mail Printers

No all direct mail printers are created equal. Don't just compare based on final per-postcard cost. But there are tons of great questions you can ask that will help you determine how...
Row of mailboxes
Direct Mail

Direct Mail Advertising Costs

Direct mail advertising costs are best calculated based on the lifetime value of your customer and your return on investment.