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Direct Mail

Scout Case Study: Chase Win-Back Campaign

Chase sends tons of mail and they make a perfect case study for what makes for great direct mail marketing campaigns. I recently switched over to a newcredit card, but Chase wanted to remind me of the benefits I left behind with my previous card. Here's how they use direct mail marketing to get me to reengage...
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Direct Mail

How to Compare Direct Mail Printers

No all direct mail printers are created equal. Don't just compare based on final per-postcard cost. But there are tons of great questions you can ask that will help you determine how...