The definitive guide to USPS EDDM in 2021. Learn if EDDM is right for you and how to execute a campaign effectively for higher conversion. Other topics covered include: time and money savings tips, design/size, best targeting tools, EDDM Retail vs. EDDM BMEU, and how to manage your campaign.

If you're sending your postcard direct mail campaign with USPS EDDM (as opposed to purchasing a targeted list), you have a lot of size options and tons...

EDDM, also known as USPS Every Door Direct Mail, is a really inexpensive way to target customers for your direct mail marketing campaign. It's not super precise, but you can mitigate that by targeting just the zip codes and routes that make the most sense for your product...

If you’re asked to list off 3 modern marketing tactics, you would probably include channels like social media (Facebook and Twitter)...

Learn how to make business's EDDM campaign affordable without sacrificing quality.

Direct marketing directly markets products/services to buyers. An effective direct marketing strategy will increase your return on investment (ROI)...