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Personalization

How to Personalize Cold Outbound by Pain (Not Persona)

Scout's definitive guide to creating cold outbound emails that resonate with your prospects, at scale.
Personalization

The Future of Marketing Gets Personal: A Compelling Glimpse of What’s Coming.

Marketers know that personalization is the key to delivering a great user experience – regardless of what industry you’re in. According to Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences...
Personalization

The Challenges of Marketing Personalization: Not Easy, But Worth It

The truth is that marketing personalization has never been easy - but that doesn't mean it should be avoided altogether! In this post, we answer your most pressing questions about marketing personalization, covering how to scale personalized marketing, how to segment your targeted audiences, and how to do personalization without coming across as "creepy".
Personalization

Spinning Your Wheels With Facebook Ads? Here Are Some Effective Ideas to Help Make Your Facebook Ads Take Off!

Do you even use retargeting, bro? Keep reading for a complete rethink on Facebook ads, and why many Facebook marketing strategies fail. Hint: Always be testing.
Personalization

Business Marketing with Physical Media in the Digital Age

In this digital age, most businesses do a lot of marketing on the internet. For example, businesses send people millions of emails every day...
Personalization

Join Our Free Direct Mail Marketing Group

Welcome to, or welcome back to the Scout Blog. We've been so busy chatting up direct mail on our direct mail marketing group on Facebook that we haven't updated the blog. I'm so sorry! But I wanted to talk to you about what we've been up to on Facebook.
Postcard Marketing

Four Reasons Why Scout Studio is The Best Postcard Marketing System Available Today

Yes, as a matter of fact, we ARE biased. That said, building Scout Studio came out of our own frustration with available postcard marketing systems available at the time. No one else had built what we wanted, so we took it upon ourselves to build Scout Studio, to make it easy, and idiot-proof to send high-conversion postcard campaigns!
Postcard Marketing

A+ for Nextdoors Super Secret Postcard Tactics

Personalization is the secret sauce that makes Nextdoor's customized user verification postcards so freakin' good. In this post, we break down how that works, so that you can copy Nextdoor's tactics for your own direct mail marketing campaigns.
Personalization

Solar Postcards, Print a Card Unique to Every Roof

Many homeowners put off converting to solar because it seems too hard. With a simple tool, Sunroof helps you evaluate savings from solar. Find out how.
Personalization

Is Personalized Marketing a Hoax? Or Does it Really Make a Difference?

Personalization in marketing is ramping up. In 2020, more than 50% of consumers expect it. How can you implement automated, customized messages? Read more.
Personalization

How To Create a Marketing Budget for Your Business

Marketing can be an incredible source of growth for your business, and you know you should probably be doing more than you are. You’ve already done your researc...