Scout's definitive guide to creating cold outbound emails that resonate with your prospects, at scale.

Personalization is the secret sauce that makes Nextdoor's customized user verification postcards so freakin' good. In this post, we break down how that works, so that you can copy Nextdoor's tactics for your own direct mail marketing campaigns.

Yes, as a matter of fact, we ARE biased. That said, building Scout Studio came out of our own frustration with available postcard marketing systems available at the time. No one else had built what we wanted, so we took it upon ourselves to build Scout Studio, to make it easy, and idiot-proof to send high-conversion postcard campaigns!

Do you even use retargeting, bro? Keep reading for a complete rethink on Facebook ads, and why many Facebook marketing strategies fail. Hint: Always be testing.

The truth is that marketing personalization has never been easy - but that doesn't mean it should be avoided altogether! In this post, we answer your most pressing questions about marketing personalization, covering how to scale personalized marketing, how to segment your targeted audiences, and how to do personalization without coming across as "creepy".

Marketing can be an incredible source of growth for your business, and you know you should probably be doing more than you are. You’ve already done your research...

Marketers know that personalization is the key to delivering a great user experience – regardless of what industry you’re in. According to Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences...

In this digital age, most businesses do a lot of marketing on the internet. For example, businesses send people millions of emails every day...

Personalization in marketing is ramping up. In 2020, more than 50% of consumers expect it. How can you implement automated, customized messages? Read more.

Welcome to, or welcome back to the Scout Blog. We've been so busy chatting up direct mail on our direct mail marketing group on Facebook that we haven't updated the blog. I'm so sorry! But I wanted to talk to you about what we've been up to on Facebook.