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Personalized marketing

How to Personalize Cold Outbound by Pain (Not Persona)

Scout's definitive guide to creating cold outbound emails that resonate with your prospects, at scale.
Personalized marketing

The Future of Marketing Gets Personal: A Compelling Glimpse of What’s Coming.

Marketers know that personalization is the key to delivering a great user experience – regardless of what industry you’re in. According to Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences...
Personalized marketing

Are Facebook Ads Worth It?

Companies ask us, "How do I get a good return on Facebook ad spend?". Read more to learn why you should(or shouldn't) consider using fb ads for your next campaign.
Personalized marketing

Spinning Your Wheels With Facebook Ads? Here Are Some Effective Ideas to Help Make Your Facebook Ads Take Off!

Do you even use retargeting, bro? Keep reading for a complete rethink on Facebook ads, and why many Facebook marketing strategies fail. Hint: Always be testing.
Personalized marketing

Balancing Automation and Personalization: It’s Harder Than Spinning Plates on Poles

Balancing automation and personalization is tricky. We want to speak to every prospect individually, AND simultaneously. Success Valley's guide gives key insights.
Personalized marketing

Personalized Marketing: Is it a Hoax?

Personalization in marketing is ramping up. In 2020, more than 50% of consumers expect it. How can you implement automated, customized messages? Read more.
Personalized marketing

Personalized Marketing? How About a Step Further?

Personalization has been a marketing trend for nearly 20 years. The 2020's will be the era of hyper-personalization. Not familiar with the term? Keep reading.
Personalized marketing

Account Based Marketing: Winning is Worth the Work

It seems obvious, but every client wants to feel valued, and important. Keep reading for the two biggest things to keep in mind when doing Account-Based Marketing.
Personalized marketing

Martech’s Evolution: True or False?

Trends: Personalization is improving – true! Sales tech and martech are co-evolving – also true! How about AI and Machine Learning? Read more to find out.
Personalized marketing

Subway’s Massive Hit: How Did They Do It?

In 2015, Subway embarked on a digital transformation project to meet customers on their preferred channels. Learn how Subway doubled digital orders in 2019.