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Personalization

How to Personalize Cold Outbound Emails By Pain

Scout's definitive guide to creating cold outbound emails that resonate with your prospects, at scale.
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Personalization

The Challenges of Personalized Marketing

The truth is that marketing personalization has never been easy - but that doesn't mean it should be avoided altogether! In this post, we answer your most pressing questions about marketing personalization, covering how to scale personalized marketing, how to segment your targeted audiences, and how to do personalization without coming across as "creepy".
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Personalization

Does Personalized Marketing Really Work?

Personalization in marketing is ramping up. In 2020, more than 50% of consumers expect it. How can you implement automated, customized messages? Read more.
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Personalization

Physical Media Business Marketing in the Digital Age

In this digital age, most businesses do a lot of marketing on the internet. For example, businesses send people millions of emails every day...
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Personalization

Join Scout's Free Direct Mail Marketing Group

Welcome to, or welcome back to the Scout Blog. We've been so busy chatting up direct mail on our direct mail marketing group on Facebook that we haven't updated the blog. I'm so sorry! But I wanted to talk to you about what we've been up to on Facebook.
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Personalization

Why The Future of Marketing is Personal

Marketers know that personalization is the key to delivering a great user experience – regardless of what industry you’re in. According to Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences...
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Personalization

Solar Postcards, Print a Card Unique to Every Roof

Many homeowners put off converting to solar because it seems too hard. With a simple tool, Sunroof helps you evaluate savings from solar. Find out how.
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Postcard Marketing

Four Reasons Why Scout Studio Outperforms the Best Postcard Marketing Systems

Yes, as a matter of fact, we ARE biased. That said, building Scout Studio came out of our own frustration with available postcard marketing systems available at the time. No one else had built what we wanted, so we took it upon ourselves to build Scout Studio, to make it easy, and idiot-proof to send high-conversion postcard campaigns!
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Personalization

Why Most Agencies Think About Facebook Ads Wrong

Do you even use retargeting, bro? Keep reading for a complete rethink on Facebook ads, and why many Facebook marketing strategies fail. Hint: Always be testing.
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Personalization

How To Create a Marketing Budget

Marketing can be an incredible source of growth for your business, and you know you should probably be doing more than you are. You’ve already done your research...