This is Scout's soup-to-nuts, 8200-word guide to absolutely everything you could want to know about postcard marketing. We should probably sell this as a book at some point. For now, please enjoy this exhaustive long-post on how to create a postcard marketing campaign from scratch!

You've heard the rumors and excuses before: Direct mail is outdated. It doesn't work. It's too expensive. No one even reads their mail anymore…and so on. The list is nearly endless .‍But here's some advice you've never heard: don't believe everything you read on the internet.

The definitive guide to USPS EDDM in 2021. Learn if EDDM is right for you and how to execute a campaign effectively for higher conversion. Other topics covered include: time and money savings tips, design/size, best targeting tools, EDDM Retail vs. EDDM BMEU, and how to manage your campaign.

In postcard marketing, a big simple, offer is usually best. Bed, Bath and Beyond are masters. "Don't split your message!" and other key takeaways in this post.

We were doing some research here at Scout for writing a blog post on our favorite real estate postcards and, honestly, what we found was so much utter trash. So let's go through the trash first to help make sure you aren't sending it now.Even if you are, it's ok, we'll help you clean up your act :).

At Scout, we're always on the the 👀 for great postcard campaigns. When we came across Imperfect Produce's near-perfect postcard, we were elated. They were clearly postcard marketing experts. So we chatted with their Chief Marketing Officer, Aleks Strub and we had to know the story behind one of our favorite postcards...

I really like Verizon as a company. They take my money. They provide a useful service anddon't try to be anything more than that. They just do one thing really well. That thing, it turns out, is not postcards. Let's take a look at their work in this postcard marketing example teardown...

"Area mail" consists of blanketing certain mail delivery routes. Find out the three factors to GrubHub's "secret sauce" to reaching 1000 ideal customers at $1 apiece.

If you’re reading this article, then there’s a solid chance that you’re either a realtor or you’re employed by one. Regardless...

Personalization is the secret sauce that makes Nextdoor's customized user verification postcards so freakin' good. In this post, we break down how that works, so that you can copy Nextdoor's tactics for your own direct mail marketing campaigns.