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Postcard Marketing

The Definitive Guide to Postcard Marketing

This is Scout's soup-to-nuts, 8200-word guide to absolutely everything you could want to know about postcard marketing. We should probably sell this as a book at some point. For now, please enjoy this exhaustive long-post on how to create a postcard marketing campaign from scratch!
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EDDM

The Definitive Guide to EDDM

The definitive guide to USPS EDDM in 2021. Learn if EDDM is right for you and how to execute a campaign effectively for higher conversion. Other topics covered include: time and money savings tips, design/size, best targeting tools, EDDM Retail vs. EDDM BMEU, and how to manage your campaign.
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Postcard Marketing

6 Reasons Why Direct Mail Still Works in 2021

You've heard the rumors and excuses before: Direct mail is outdated. It doesn't work. It's too expensive. No one even reads their mail anymore…and so on. The list is nearly endless .‍But here's some advice you've never heard: don't believe everything you read on the internet.
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Postcard Marketing

Bed Bath & Beyond's Famous Postcard: Scout Case Study

In postcard marketing, a big simple, offer is usually best. Bed, Bath and Beyond are masters. "Don't split your message!" and other key takeaways in this post.
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Postcard Marketing

Amazon whips up a delicious postcard

How does Amazon Restaurants create a killer promotion to targeting local customers? Read on for the four key ingredients to customized, high-conversion direct mail.
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Postcard Marketing

Jack in the Box has Burgers, and Great Marketing

Jack in the Box, remember them? You know... that place where your health food friends shame you for going? Not that I endorse their two tacos for 99 cents or their policy to never charge you for ranch when you ask for it after ordering 2am curly fries... anyways... postcards! They are...
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Postcard Marketing

Using Negative Headlines in Postcards

One of our customer happened to test out some clever postcard sayings as Google ads before he sent his card. It turns out, "hate PG&E" was the clever postcard saying that drove clicks. Let's dive deep into this solar postcard we designed...
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Postcard Marketing

Is Marketing Personalization Really Worth It?

Blanket marketing techniques are no longer as effective as they once were, if they were ever truly effective even then.
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Postcard Marketing

The Do’s and Don’ts of Postcard Marketing Design

I’ve been in the direct mail marketing business for long enough now that I’ve stopped counting the years – it makes me feel old. Through all my time in this industry, I’ve seen mountains of different postcard mailers of all sizes, designs, and quality...
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Postcard Marketing

How to Create Custom Postcard Design Templates

Let’s cut to the chase. It’s not easy to create a powerful postcard design that converts your potential leads into customers...