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Postcard Marketing

Four Reasons Why Scout Studio is The Best Postcard Marketing System Available Today

Yes, as a matter of fact, we ARE biased. That said, building Scout Studio came out of our own frustration with available postcard marketing systems available at the time. No one else had built what we wanted, so we took it upon ourselves to build Scout Studio, to make it easy, and idiot-proof to send high-conversion postcard campaigns!
Postcard Marketing

Want A Postcard Template For Word? First, Consider This...

I have something better for you than a postcard template for Word or Google Docs.It's a totally free postcard template, too.Are you looking for...
Postcard Marketing

Postcard Advertising Examples: Our Favorite Attention Grabbing Hacks

What sneaky things can you do with postcards that will make you stand out? Here's our greatest hits of postcard advertising examples that can make your postcards way different from the rest. This post will focus just on our favorite postcard marketing secret...
Postcard Marketing

Postcard Marketing Experts: Q&A with Imperfect Produce

At Scout, we're always on the the 👀 for great postcard campaigns. When we came across Imperfect Produce's near-perfect postcard, we were elated. They were clearly postcard marketing experts. So we chatted with their Chief Marketing Officer, Aleks Strub and we had to know the story behind one of our favorite postcards...
Postcard Marketing

Design Postcards that Convert

Almost everyoneis bad at postcard design because...Most companies are terrible at writing great marketing copy.They're even worse about editing down that copy.Worse so about talking about benefits, not features.When these threethings come together it usuallymakes this...
Postcard Marketing

Postcard Marketing Example: Verizon comes really close to making a great postcard

I really like Verizon as a company. They take my money. They provide a useful service anddon't try to be anything more than that. They just do one thing really well. That thing, it turns out, is not postcards. Let's take a look at their work in this postcard marketing example teardown...
Postcard Marketing

10 crappy real estate postcards and 1 path forward

We were doing some research here at Scout for writing a blog post on our favorite real estate postcards and, honestly, what we found was so much utter trash. So let's go through the trash first to help make sure you aren't sending it now.Even if you are, it's ok, we'll help you clean up your act :).
Postcard Marketing

The very best "Just Sold" real estate postcard we've ever seen

There's a lot of crappy real estate postcards. Like, an unlimited amount of crap. So when my good friend send me this card I was like, damn, this is the new gold standard.Relators, here's why you should absolutely steal this approach.
Postcard Marketing

Amazon's postcard is weird and makes no sense

A big part of advertising is creating new ways to grab the customers' attention. Sometimes we fail. We salute you, Amazon, you tried. Here's how to fix your postcard.
Postcard Marketing

Gap Gets Postcard Marketing

Trying to craft an effective Black Friday promotion? With 50 years in the game, Gap is a master at combining direct mail with an exclusive offer. Read on.
Postcard Marketing

Clever Postcard Sayings & Using Negative Headlines

One of our customer happened to test out some clever postcard sayings as Google ads before he sent his card. It turns out, "hate PG&E" was the clever postcard saying that drove clicks.Let's dive deep into this solar postcard we designed...