Sprig is a meal delivery service here in San Francisco and they have some pretty clever postcard messages and a nice little trick to boost their conversion rate. There are basically 12 million meal delivery companies now (thanks venture capital!) I think th...

How does Amazon Restaurants create a killer promotion to targeting local customers? Read on for the four key ingredients to customized, high-conversion direct mail.

Ever wanted to see an example of what not to do when designing a postcard? Here's a postcard that is full of so much chaos, that it embodies everything that you should avoid. If you want to learn how to make a postcard for a direct mail campaign, keep reading. Learn from the mistakes of postcards that have come before your own.

Direct mail marketing is best when simple, and this real estate mailer is a near-perfect example. What two things keep it from getting an A+? Read more.

Jack in the Box, remember them? You know... that place where your health food friends shame you for going? Not that I endorse their two tacos for 99 cents or their policy to never charge you for ranch when you ask for it after ordering 2am curly fries... anyways... postcards! They are...

Target hit its target audience with this simple, but brilliant, postcard. Now, let's jump right into this card.

Learn what makes Nextdoor's customized user verification postcards so good, so you can copy their tactics for your own campaigns.

There are tons of ways to personalize postcards with data, and realtors are failing to take advantage. What does a data-driven direct mail look like? Read on.

In postcard marketing, a big simple, offer is usually best. Bed, Bath and Beyond are masters. "Don't split your message!" and other key takeaways in this post.

In DTC marketing, it's all about having a clear and enticing offer. Find out how Imperfect Produce wins new customers with a precise and simple offer.

Eden.io is a company that provides cleaning, IT, handyman, and corporate services. Thousands of companies in the Bay Area use them and they're super highly rated on Yelp.But, like any startup, Eden wants to grow and they had tried sending postcards to entire zip codes before wit...