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Postcard Marketing

Gap Gets Postcard Marketing

Trying to craft an effective Black Friday promotion? With 50 years in the game, Gap is a master at combining direct mail with an exclusive offer. Read on.
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Postcard Marketing

Using Data from Space for Realtor Postcards?

There are tons of ways to personalize postcards with data, and realtors are failing to take advantage. What does a data-driven direct mail look like? Read on.
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Postcard Marketing

How To Win a 5x return on a Mailing Campaign

Eden.io is a company that provides cleaning, IT, handyman, and corporate services. Thousands of companies in the Bay Area use them and they're super highly rated on Yelp. But, like any startup, Eden wants to grow and they had tried sending postcards to entire zip codes before wit...
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Postcard Marketing

Jet.com's Direct Mail Team Should be Fired

Most marketers get direct mail wrong. In DM, we want to compel someone to take a specific action – think of it more like CASH that expires. Here's what NOT to do.
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Postcard Marketing

GrubHub's Secret Behind Their Postcard Design

"Area mail" consists of blanketing certain mail delivery routes. Find out the three factors to GrubHub's "secret sauce" to reaching 1000 ideal customers at $1 apiece.
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Postcard Marketing

Move Over Generic Content: Personalization is the New King

We all know that customers respond better to messages that are targeted directly to their needs and preferences
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Postcard Marketing

Clarity Is King – Why We Love This Postcard Design from Imperfect Produce

In DTC marketing, it's all about having a clear and enticing offer. Find out how Imperfect Produce wins new customers with a precise and simple offer.
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Postcard Marketing

Scout Case Study: Amazon's Weird Postcard

A big part of advertising is creating new ways to grab the customers' attention. Sometimes we fail. We salute you, Amazon, you tried. Here's how to fix your postcard.
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Postcard Marketing

10 Terrible Real Estate Postcards Examples

We were doing some research here at Scout for writing a blog post on our favorite real estate postcards and, honestly, what we found was so much utter trash. So let's go through the trash first to help make sure you aren't sending it now.Even if you are, it's ok, we'll help you clean up your act :).
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Postcard Marketing

Chipotle's Postcard That Worked

I've seen a ton of postcards and Chipotle's is one of my favorites. After the salmonella, E. coli, and norovirus outbreaks, Chipotle couldn't rely on its name alone and had to give away millions in free food to lure people back. So, they used postcards. By now, they have perfected the elements of...