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Postcard Marketing

Using Negative Headlines in Postcards

One of our customer happened to test out some clever postcard sayings as Google ads before he sent his card. It turns out, "hate PG&E" was the clever postcard saying that drove clicks. Let's dive deep into this solar postcard we designed...
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Postcard Marketing

Sprig's Clever Postcard Messages

Sprig is a meal delivery service here in San Francisco and they have some pretty clever postcard messages and a nice little trick to boost their conversion rate. There are basically 12 million meal delivery companies now (thanks venture capital!) I think th...
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Direct Mail

Direct Mail Marketing in 2021

If you’re asked to list off 3 modern marketing tactics, you would probably include channels like social media (Facebook and Twitter)...
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Postcard Marketing

Why NOT To Use a Word Template for Postcard Design

Word postcard templates are slow and hard to use without a designer. Designers are expensive. Scout Studio is a platform that allows you to design postcards with templates for free.
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Postcard Marketing

The Do’s and Don’ts of Postcard Marketing Design

I’ve been in the direct mail marketing business for long enough now that I’ve stopped counting the years – it makes me feel old. Through all my time in this industry, I’ve seen mountains of different postcard mailers of all sizes, designs, and quality...
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Postcard Marketing

Four Reasons Why Scout Studio Outperforms the Best Postcard Marketing Systems

Yes, as a matter of fact, we ARE biased. That said, building Scout Studio came out of our own frustration with available postcard marketing systems available at the time. No one else had built what we wanted, so we took it upon ourselves to build Scout Studio, to make it easy, and idiot-proof to send high-conversion postcard campaigns!
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Postcard Marketing

How to make a postcard: Here is everything you should never do.

Ever wanted to see an example of what not to do when designing a postcard? Here's a postcard that is full of so much chaos, that it embodies everything that you should avoid. If you want to learn how to make a postcard for a direct mail campaign, keep reading. Learn from the mistakes of postcards that have come before your own.
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Postcard Marketing

Amazon whips up a delicious postcard

How does Amazon Restaurants create a killer promotion to targeting local customers? Read on for the four key ingredients to customized, high-conversion direct mail.
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Postcard Marketing

How Eden Sells "Clean": Case Study by Scout

Eden came to us wanting to target CEOs and Office Managers for their cleaning services. No problem, we said. First, we helped them develop a customer list. Then, we made a mistake: we didn’t provide them with clear design guidance. Let’s take a look at our two revi...
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Postcard Marketing

Gap Gets Postcard Marketing

Trying to craft an effective Black Friday promotion? With 50 years in the game, Gap is a master at combining direct mail with an exclusive offer. Read on.