Trying to craft an effective Black Friday promotion? With 50 years in the game, Gap is a master at combining direct mail with an exclusive offer. Read on.

There are tons of ways to personalize postcards with data, and realtors are failing to take advantage. What does a data-driven direct mail look like? Read on.

Eden.io is a company that provides cleaning, IT, handyman, and corporate services. Thousands of companies in the Bay Area use them and they're super highly rated on Yelp. But, like any startup, Eden wants to grow and they had tried sending postcards to entire zip codes before wit...

Most marketers get direct mail wrong. In DM, we want to compel someone to take a specific action – think of it more like CASH that expires. Here's what NOT to do.

"Area mail" consists of blanketing certain mail delivery routes. Find out the three factors to GrubHub's "secret sauce" to reaching 1000 ideal customers at $1 apiece.

We all know that customers respond better to messages that are targeted directly to their needs and preferences

In DTC marketing, it's all about having a clear and enticing offer. Find out how Imperfect Produce wins new customers with a precise and simple offer.

A big part of advertising is creating new ways to grab the customers' attention. Sometimes we fail. We salute you, Amazon, you tried. Here's how to fix your postcard.

We were doing some research here at Scout for writing a blog post on our favorite real estate postcards and, honestly, what we found was so much utter trash. So let's go through the trash first to help make sure you aren't sending it now.Even if you are, it's ok, we'll help you clean up your act :).

I've seen a ton of postcards and Chipotle's is one of my favorites. After the salmonella, E. coli, and norovirus outbreaks, Chipotle couldn't rely on its name alone and had to give away millions in free food to lure people back. So, they used postcards. By now, they have perfected the elements of...