One of our customer happened to test out some clever postcard sayings as Google ads before he sent his card. It turns out, "hate PG&E" was the clever postcard saying that drove clicks. Let's dive deep into this solar postcard we designed...

Sprig is a meal delivery service here in San Francisco and they have some pretty clever postcard messages and a nice little trick to boost their conversion rate. There are basically 12 million meal delivery companies now (thanks venture capital!) I think th...

If you’re asked to list off 3 modern marketing tactics, you would probably include channels like social media (Facebook and Twitter)...

Word postcard templates are slow and hard to use without a designer. Designers are expensive. Scout Studio is a platform that allows you to design postcards with templates for free.

I’ve been in the direct mail marketing business for long enough now that I’ve stopped counting the years – it makes me feel old. Through all my time in this industry, I’ve seen mountains of different postcard mailers of all sizes, designs, and quality...

Yes, as a matter of fact, we ARE biased. That said, building Scout Studio came out of our own frustration with available postcard marketing systems available at the time. No one else had built what we wanted, so we took it upon ourselves to build Scout Studio, to make it easy, and idiot-proof to send high-conversion postcard campaigns!

Ever wanted to see an example of what not to do when designing a postcard? Here's a postcard that is full of so much chaos, that it embodies everything that you should avoid. If you want to learn how to make a postcard for a direct mail campaign, keep reading. Learn from the mistakes of postcards that have come before your own.

How does Amazon Restaurants create a killer promotion to targeting local customers? Read on for the four key ingredients to customized, high-conversion direct mail.

Eden came to us wanting to target CEOs and Office Managers for their cleaning services. No problem, we said. First, we helped them develop a customer list. Then, we made a mistake: we didn’t provide them with clear design guidance. Let’s take a look at our two revi...

Trying to craft an effective Black Friday promotion? With 50 years in the game, Gap is a master at combining direct mail with an exclusive offer. Read on.